But leave Kärcher alone!

This week, in our newsletter dedicated to what the foreign press writes best and worst about France: the overbidding of formulas in the presidential campaign is causing a stir even in German industry.

Can’t wait for the beginning of the end of the Omicron wave? Tired of winter temperatures? or rather spring? But no, this week, they were very wintery!

Above all, are you already tired of the presidential campaign that never stops starting? You are not alone, dear readers. This week, among the comments of the foreign press on the small sentences of declared or supposed candidates, one reaction stands out. It does not come from a political scientist or an editorialist, but from a company. It is German, industrial, specialized in cleaning equipment. And it is fed up, the Kärcher company, of being called upon by politicians in need of powerful metaphors!

The famous German brand of high-pressure cleaners was outraged on Tuesday, January 11, after the use of its name in a statement by Valérie Pécresse, reports The Republic. Seventeen years after Nicolas Sarkozy, the Republican candidate has indeed announced that she wants “take the Kärcher out of the cellar” for “clean up the neighborhoods”.

“In the meantime, the German group had repeatedly asked not to be quoted in political speeches: in vain”, recalls the Italian daily.

In 2020, the German company notably published a long press release in French newspapers, explaining that it did not want “let his name and mark be borrowed by speech [politique] or for any other subject that would concern something other than its products”. In vain, we tell you!

It’s that security, you see, is a recurring theme in presidential campaigns, recalls The Republic. And its symbol is now Kärcher.

Just imagine that our health system is at the heart of the campaign, or employment, or old age… What brands could be honored by presidential candidates?

While waiting for the answer to this nagging question, we wish you a good read, and a very pleasant weekend.

And to get your nose out of politics, we suggest taking you to live the castle life in the Indre; ride a bike in Normandy; work at the office again – yes, you have to! – all that to end up in the penalty area! Here is a selection of articles that might also interest you.

1. Castle life, YouTube version

Owner of the Château de Lalande, in Indre, the British Stephanie Jarvis feared having to part with it due to financial difficulties. It is thanks to her YouTube channel with unexpected success that she was able to keep it. A solution that has inspired other budding squires, says the BBC.

2. Cyclisme made in Normandy

This is the French region to visit in 2022, and it is the New York Times who affirms it. She arrives at the 31e place in the prestigious ranking of “52 destinations for another world” established by the American daily and is the only region of France to appear there. Its strong point? “Its eco-friendly cycle paths, which could inspire Impressionist painters.”

3. Telecommuting? No thanks !

Which camp do you fall into? That of the happy teleworkers or that of the addicts to the office, and to its coffee machine and its too noisy photocopier? Apparently, the second camp has more supporters than the first, according to The Republic. The Italian daily deciphers the reasons.

4. Doll gives a red card to Ligue 1, which nevertheless plays so well

Something is happening in French football. And that’s not necessarily a good thing, analyzes the Barcelona football review Doll, which devotes a file to the subject. As much as the game is delicious” on the ground, as the atmosphere is “explosive” in the stands, a symptom of an economic and social crisis, says Doll.

Virginia Lepetit

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