Bank-insurer Crelan has extended its commitment as main sponsor of Basketball Belgium for two years until September 30, 2023, it was announced on Wednesday.
The sponsorship includes the Belgian Cats & Lions, the national 3×3 teams and the national youth teams U18 and U20. The bank also remains a shirt sponsor, with the Cats & Lions on the back of the shirt and with the 3×3 and youth teams on the front.
“In recent years we have particularly enjoyed the impressive performance of the Belgian Cats & Lions”, says Jean-Paul Gregoire, CEO of Crelan. “Especially the nerve-racking matches at the European Championship and the Olympic Games are still etched in everyone’s memory. As a cooperative bank, we are therefore very proud to extend this strong partnership with Basketball Belgium. The youth teams & the national 3×3 teams can also continue to count on our support. In this way we continue to build a bright future for Belgian basketball.”
“Crelan is a Belgian bank that exudes the same values as Basketball Belgium”, says Basketball Belgium president Jan Van Lantschoot. “The bench has been contributing to the identity of our national teams for a number of years, which equates to qualifying for major tournaments and achieving good results and that is a path we want to continue on. We are therefore extremely pleased with the extension of this contract.”