Bondage teddies: Shitstorm for luxury brand Balenciaga

The campaign was photographed by Gabriele Galimberti. The Italian star photographer made it clear via social media that he was not the author of the pictures. He was also “in no way authorized” to choose the products, or the models – adding that he was only there to light the scene and take the picture.

Almost at the same time, Balenciaga himself published a statement on Instagram via Instagram: “We sincerely apologize for any insult that our Christmas campaign may have caused. “Our teddy bear bags should not have been shown with children in this campaign.” The ad campaign was quickly removed from all platforms.

However, the luxury brand should not stop at a statement. Two hours after the initial release, Balenciaga once again addressed the internet community.

court verdict

This time the company apologized for an advertising motif of the “hourglass bag”. The luxury bag was photographed on a chaotic desk for a joint campaign with Adidas. The problem: One of the apparently carelessly scattered documents is said to be an excerpt from a court judgment on child pornography. Photos are attributed to American photographer Chris Maggio.

Balenciaga has not yet confirmed the nature of the document. However: “We apologize that we have shown disturbing documents in our campaign.” The company takes the matter very seriously and is taking legal action against those parties responsible for “the creation of the set and the inclusion of unauthorized items for responsible for our spring 23 campaign photo shoot”. Balenciaga condemns in the strongest terms child abuse in any form.

Bella Hadid and Kim Kardashian

At the height of the criticism, supermodel Bella Hadid also deleted her latest Instagram photos, which were taken during a Balenciaga shoot. Contrary to expectations, Hadid has not yet publicly condemned the fashion house. Reality TV star Kim Kardashian has not yet publicly spoken out against the company, despite numerous requests in the comment columns.

The founder of shapewear brand Skims has a long history with Balenciaga, including walking at the Paris couture show in July. Industry colleagues Nicole Kidman, Naomi Campbell and Dua Lipa, who also modeled for the label in Paris, have also remained silent so far. Photographer Chris Maggio has not yet commented on the cause either.

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