Not watching the World Cup on principle?  "FIFA will not notice that"


NOS News

Are we going to watch or not? Now that the ball is rolling at the World Cup in Qatar, the masses will simply turn on the television. But for some people it can still be a dilemma. Because we want to look at a World Cup that is played in a very controversial country and where its allocation is presumably due bribery occurred?

The effects of not going to watch will be very small, says sports marketer Steven Sedee: “People who think they are making an impact with this will be disappointed. World football association FIFA will not notice it. In that respect, it makes no sense.”

“FIFA is not happy with the attitude of the Netherlands and other Western European countries, but how we view this World Cup is not how the rest of the world views it,” said Sedee, who has years of experience in marketing in the football world. .


Louis van Gaal and Memphis Depay

Yet for many people, not looking is the only thing they can do to make a statement against everything that is happening in Qatar, explains behavioral psychologist Sabine Jansen. “People feel like this really isn’t okay.”

“It also gives people a good feeling when they are not watching. It gives them a sense of control. Doing something gives people a positive self-image and people like that. And if you are not a big football fan anyway, the choice is easier of course” said Jansen. “The highest achievable thing you can achieve as a viewer is that a social debate starts.”

‘FIFA not financially affected’

Because the NOS and other broadcasters have already paid for the broadcasting rights, FIFA will not be financially affected. Although Sedee thinks that the football association does not like it from a reputational point of view that less is watched.

“Purely looking at the figures, they are not bothered by it and their turnover will simply increase,” says the sports marketer. “In the long run it can have an effect. If the broadcasters notice that there is less viewing and the next tournaments have to be negotiated again, that could have consequences. But the competition between the broadcasters who want to broadcast it is so great and there there’s so much money involved that it won’t get any less.”


Dutch fans in Doha

Qatar is of course not the first controversial country to host a major sports tournament. Four years ago, for example, the World Cup was held in Russia and last February the Olympic Winter Games were held in the Chinese capital Beijing. Yet there has never been so much discussion about whether or not to watch. “People were less aware of what is going on in those countries at the time,” says Jansen.

The behavioral psychologist explains that there is now a lot of media attention for the situation in Qatar. “Then people start thinking about what they think. There were also many calls for a boycott on social media. Then it is thought about and some choose not to watch.”

Environment important

Not looking can also cause fear of missing things. According to Jansen, your environment plays an important role in this. “If everyone around you is looking, you want to be part of it and to be able to participate in the conversation. It is then difficult to say that you are not going to look. The same applies the other way around. If no one in your area is going to look, you will not be so quick to do so yourself. to do.”

Despite the discussion in the Netherlands, Sedee thinks that there will be no less viewing worldwide. “Certainly if large countries such as Germany, France and England get far, it will not be less on balance.”

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