“What is always discussed in a certain way in a context,” says Weißmann, is that digital novella. Orf.at is the bone of contention between ORF and the newspaper publishers. The latter criticize the scope of the reporting, which makes it difficult for the newspapers to commercially exploit their very own digital offering and is also likely to contradict the requirements for approval by the EU Commission.
As now also in audience advice Appeals regarding the blue side orf.at The ORF boss made it clear: “We want, and that’s the ORF’s Strategy 2025, by the way, to change from a broadcaster to a multimedia platform. I end up getting none of it if I don’t have a digital novel, but a blue page – which is very newspaper-like, to be blunt, even though we’re in the public eye here. The accusation is the newspaper similarity – not mine, but all those who deal with it. ORF’s path, which was taken three years ago, is to use more moving images (on orf.at, note) to do.”
“Further development of orf.at”
And Weißmann underlined: “Not getting a digital novella for the ORF would be the worst thing that can happen, then we are administrators of what we are, a broadcaster. It’s all about this. “He always tries to keep an eye on the audience, says Weißmann. “No one wants less audience on the blue side, we want to reach people and pick them up the way they consume and that’s more moving images.”
It’s about “a further development of orf.at”, according to the ORF general, who indirectly demanded more realism from the listener and viewer representation: He also has his wishes, “but I’m not alone in the world.” He negotiates in the moreover not alone, but with a very competent team and “At the end of the day, we want a good financing solution for the ORF in order to go into the future sustainably and a digital amendment.”