New York.- The digital ticket sales company Ticketmaster announced that this Friday, it will cancel the sale of tickets for “Eras Tour”, the first tour in five years of the singer Taylor Swift, due to excessive excess demand.
“Due to extraordinarily high demand on ticketing systems and insufficient remaining ticket inventory to meet that demand, tomorrow’s public sale for Taylor Swift’s Eras tour has been cancelled,” Ticketmaster wrote Thursday in his official Twitter page.
This move comes just two days after the company’s website was blocked due to the large number of people who were not willing to miss Swift’s live performances.
Given the bewilderment of the fanatical followers of the American singer, Ticketmaster published a statement in which it ensures that the situation has spilled over despite the fact that a special page had been set up for the sale of tickets for Swift’s tour in which fans they had to register to avoid automatic purchases.
Even so, about 3.5 million people registered on this website to buy tickets when they were on sale, breaking the company’s record.
In the face of the rush, Swift’s team, which had originally scheduled 27 performances, included a total of 52 dates.
In the note, the company explains that the page was harassed by robot programs and by a large number of people who insisted on accessing an entry despite the fact that the registry had been closed.
In total, there were 3.5 billion requests, an unprecedented web traffic, four times greater than the largest recorded to date.
Despite the problems the page suffered, only last Tuesday more than two million tickets were sold, “the largest number of tickets sold in a single day to see an artist.”
In addition, on that day, the page sold another million tickets for other types of events.
“The biggest artists and venues turn to us because we have world-leading ticketing technology; That does not mean that it is perfect and, clearly, for the sale of Taylor’s tour it has not been, ”acknowledges the page, which ensures that they will continue working on improving their service.
As a curiosity, Ticketmaster pointed out that taking into account the volume of traffic registered on his website, Taylor would need to perform more than 900 concerts in stadiums to satisfy all his fans, which would mean offering a show every night for the next two years and medium, always according to the company.
With her latest album “Midnights,” which was released last month, Swift became the first music artist in history to crack the top 10 of the Billboard Hot 100 Songs chart and the record was the most listened to Spotify in a single day.