On the occasion of the broadcast of the cult film The fabulous destiny of Amélie Poulain on Sunday May 8, 2022, from 9:05 p.m. on 6ter, Télé Star reveals to you why the rights holders of the feature film sued McDonald’s.
Released in cinemas in 2001, the cult film titled the fabulous destiny of Amelie Poulainworn by Audrey Tautou in the title role, will be rebroadcast on Sunday May 8, 2022, from 9:05 p.m. on 6ter. Directed by Jean-Pierre Jeunetthis feature film features the character of Amélie Poulain, embodied on screen by Audrey Tautoua waitress in a small cafe in Montmartre, the Cafe des 2 Moulins. Run by a former circus artist, this establishment is frequented by colorful employees and customers. At 23, Amélie Poulain leads a simple life.
Having abandoned all romantic relationships after failed attempts, she takes a liking to simple pleasures like cracking the crème brûlée with a spoon, ricocheting on the Saint-Martin canal, putting your hand in a bag of grains, trying to guess how many Parisian couples have an orgasm at any given moment, and let your imagination run wild. To interpret the character of Amélie Poulain, Jean-Pierre Jeunet first thought of British actress Emily Watsonwhose interpretation he loved in the film Breaking the Waves. Some scenes were even to be shot in England.
The fabulous destiny of Amélie Poulain: McDonald’s referenced the film in an advertising campaign
However, Emily Watson’s French proved insufficient for the feature filmand because of a schedule incompatible with the filming of Gosford Park, she preferred to withdraw from the project. For the record, the rights holders of the film sued McDonald’s a few years after its theatrical release. In fact, the famous fast-food chain used the following slogan: “Emilie Poulet’s delicious feast“, on billboards in 2002 and 2003. The goal of this campaign was to increase sales of their new chicken strips. The rights holders of the film have claimed $200,000 in damages. for this unauthorized allusion to the title of the feature film.
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