Lucas Takashi Hagui

FIFA

Change of the International Football Federation (FIFA) which made EA study name possibilities

FIFA wants $1 billion every 4 years for EA to continue using the name in games;  says website

Games

© Screenshot/EAFIFA wants $1 billion every 4 years for EA to continue using the name in games; says website

A recent report showed why the Electronic Arts (EA) is looking for new name alternatives for its football games, with the latest release being the FIFA 22. The reason is because of the International Football Federation (FIFA), which is demanding $1 billion every 4 years for name usage and other contractual matters.

According to The New York Times, FIFA wants to increase the proceeds for naming rights from US$150 million per year to US$250 million per year, which would be paid out to every 4 people in an amount of US$1 billion.

Furthermore, both are at odds with what rights should include. According to the article, “FIFA prefers to limit EA’s exclusivity to the limited parameters around usage in a football game, likely in an effort to seek new sources of revenue for the rights it owns. Meanwhile, EA Sports says the company should be allowed to explore other ventures within its FIFA gaming ecosystem, including highlights from real matches, video game tournament arena and digital products such as NFTs“.

Also according to the article, Piers Harding-Rolls, an analyst at Ampere Analysis, estimated that Ultimate Teams earned approximately US$ 1.2 billion for EA in the last year (2020), showing that EA profits a lot from the game and that this must have made FIFA want to increase the share received.

It is worth remembering that this dispute between FIFA and EA may still take some time, so changes could probably happen in the future, closer to 2023 or 2024. FIFA 22 is available for the main platforms, with PlayStation 4, Xbox One, PlayStation 5, Microsoft Series X | S, PC and Google Stadia.

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