Baby Shark: baby shark.

“Baby Shark” became the most viewed YouTube video of all time in November 2020. Now, it has broken another record: it is the first YouTube video to exceed 10 billion views.

“Baby Shark” is a song deeply rooted in Saxon popular culture. The most popular version is that of Pinkfong, an entertainment company that managed to pass that huge mark.

Of course, the event exceeds the video originally uploaded, which until the time of publication of this note has 10,008,542,597 views. There’s also a Baby Shark show on Nickelodeon, a Baby Shark movie, and even a NFT.

The second most viewed is “Despacito” by Luis Fonsi, who held that position before “Baby Shark”, albeit with 7,700 million views.

What is Baby Shark

Baby Shark: baby shark.

Baby Shark is rooted in Saxon popular culture, that is, it is a song whose author is unknown. It is associated with the camps, where it is part of the traditional myths and children’s songs that are sung.

Their origins are not clear. Some locate it at the beginning of the 20th century, others relate it to the movie Shark (1975).

Anyway, it is a campfire song where each member of a family of sharks is presented with different movements of the hand. Also several different versions of the song have sharks hunting fish, eating a sailor or killing people who then go to heaven.

This type of representation is in the most viewed video on YouTube. The original video for “Baby Shark” (Sang-eo Gajok, that is, “Family of sharks”) was uploaded on November 26, 2015.

Source of misinformation

YouTube, in the crosshairs.  Photo: Reuters

YouTube, in the crosshairs. Photo: Reuters

Meanwhile, it is not a good week for the YouTube image. According to a study, it is “one of the main channels of misinformation and false information online” in the world.

This was concluded by more than eighty fact-checking organizations that have asked the company to take at least four measures to reverse this situation.

In a letter to YouTube’s CEO Susan Wojcicki, verification organizations in 40 countries refer to videos posted on YouTube that “have caused real harm in everyday life and yet have passed under the radar of YouTube. current company policies.

These cases are proof that the policies put in place by YouTube to combat disinformation are “insufficient“and” do not work, “consider the verification groups, including the Spanish Maldita and Newtral, the Mexican Political Animal-The Hound, ColombiaCheck, or the Venezuelan Cotejo.info.

A situation that is “even worse” in non-English speaking countries and in the so-called Global South, where company policies “are exercised even less,” the letter says.

Faced with this situation, they urge Wojcicki to implement at least four measures, including a commitment to transparency on how disinformation travels on the platform and publicly disclose its policies to address it, including the use of artificial intelligence.

Rather than deleting videos, fact-checkers ask YouTube to focus on providing the proper context, which they believe can be done by “establishing meaningful and structured collaboration.” with fact-checking organizations.

SL

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