In our previous article, we wrote that after Péter Márki-Zay gained the confidence of the electorate to lead the six-party opposition in the pre-election, adapting to each other became a challenge for the new joint prime ministerial candidate and the parties supporting him.
In December, the opposition’s central press staff was set up to coordinate communications, and in recent weeks two television experts, András Simon and Judit Péterfi, have been confirmed to help campaign for Péter Márki-Zay and the six-party opposition. Meanwhile, the opposition politicians have dressed their community pages in the Unity for Hungary with new image elements, and the process of creating the program is coming to an end. In December, the main program items for each policy area began to be presented.
Our source for the work of the opposition campaign staff reported to our newspaper that in the next period the communication of the opposition will be much more thoughtful, and Péter Márki-Zay will also be “better caught” listening to the advice of the experts.
Statements made by the opposition’s joint prime ministerial candidate at press conferences and online sign-ups sometimes go unpunished in the opposition space (Péter Márki-Zay: “There are some Jews in Fidesz, though not enough”), while there have been examples of internal political games, debates (such as the case of the seventh faction) continued in the press and on online social platforms.
Speaking to our December last summary of the tensions between Péter Márki-Zay and the six-party opposition, political analyst János Kovács explained that he considered it more likely that political games within the opposition they will be talking about debates in early 2022 and whether the political capital weight should be behind the prime ministerial candidate or among the leaders of major parties in the opposition coalition.
Recently it is MZPerc In the video, Péter Márki-Zay said on opposition talks: there are no points in the end yet, but they are a hair’s breadth away from closing all contentious issues. He also spoke of his willingness to resign from the seventh faction he advocated, but there are important issues in which the parties are willing to give up in return.
A lot of talk goes wrong
Asked whether it could really be the goal of opposition parties to “put under guardianship” their self-proclaimed joint prime ministerial candidate, Ágoston Sámuel, head of the Viewpoint Institute, told Index that he would only talk about an attempt at control rather than guardianship. He said:
The prime minister-designate is visibly pleased with the media coverage. However, a lot of speech involves, on the one hand, the loss of something to say and, on the other hand, many unforced communication errors.
According to Ágoston Sámuel Mráz, it is logical from this point of view that communication experts want to filter out the questions (as Judit Péterfi did as a new head of the press at the opposition’s press conference) and try to give him good advice before appearing. The analyst added, however, that all this is an experiment and, based on what has been done so far, it is doubtful whether it works; Since the publication of András Simon and Judit Péterfi, “at least the number of mistakes and misunderstandings has not decreased”.
To the question of whether Péter Márk-Zay’s unorthodox communication could be intentional and successful, Sámuel Mráz Ágoston explained:
If we look for rationality in Márki-Zay’s unorthodox communication — and analysts tend to see it where it doesn’t — in addition to all free speech, ambiguity, and comblessness, the personal style can be a conscious provocation. In other words, the mayor of Hódmezővásárhely wants to designate a battlefield, where outrage, criticism and even rebuttal are repeated over and over again and can come to life on their own.
The head of the Perspective Institute believes that it is no coincidence that Fidesz leaves these provocations without a word and focuses much more on Péter Márki-Zay’s easily attackable policy theses (migration, overhead reduction, private health care).
What the ruling parties are not doing is being replaced by the “loudspeakers” of the Megaphone, who are clearly sympathetic to the government side, commenting on the daily communication between Péter Márki-Zay and the opposition on Facebook, interpreting it for pro-government voters.
Although some of Péter Márki-Zay’s statements may provoke controversy in the opposition, Mrs. Ágoston Sámuel said that it would not affect opposition voters in terms of the election.
A quote from Mark-Zay hardly staggers a left-wing voter, at least until it’s at the center of the campaign. Half of the camp on the left is not very fond of the candidate, but it will still vote for him and those behind him on the list. Left-wing voter behavior can be much more affected if it is not believed that the left will win or that a left-wing victory would be better for the person concerned.
Explained the head of the Viewpoint Institute.
Fidesz is becoming more and more optimistic
According to political analyst Tibor Nagy, the confirmation of András Simon and Judit Péterfi says that the opposition’s campaign team must be taken seriously, because, lo and behold, serious experts have joined it, diminishing that there are still many mistakes in the campaign.
This may be the reason why Péter Márki-Zay did not even listen to the campaign specialists or they did not dare to seriously criticize him in the discussions so far. He also has disagreements with leading campaigners, as can be seen from the fact that Péter Márki-Zay mentioned it separately on Sunday evening: he did not agree with the way Judit Péterfi spoke at the opposition’s press conference in Budapest. It is very strange that the candidate for prime minister himself makes it clear that he did not agree with his own press chief – I have not seen such a thing in any Hungarian or foreign campaign.
The political analyst explained to the Index. He pointed out that it is not customary to expose the internal problems of a campaign team to the public, thereby helping the opponent.
Referring to the debate on the seventh faction, Tibor Attila Nagy explained that the goal of the majority of opposition parties could be to have as few members of parliament as possible.
Their relationship was never very good, but during the pre-selection this relationship became even sharper, especially between DK, Jobbik and Péter Márki-Zay. The debate around the seventh faction he forced took away valuable time and energy from the opposition, which could still take its toll on election day.
The analyst believes.
By the end of December and the beginning of January, there were almost fears that the opposition coalition would disintegrate, or at least that there would be a rift between Márki-Zay and the parties. This is a suicidal development for the opposition. The parties have realized that it would be politically very dangerous to replace their prime ministerial candidate, who was voted on by a majority of the electorate. The replacement would be difficult to justify credibly, and opposition politicians would have made themselves a clown with a change of prime ministerial candidate about three months before election day. So they gave up, but on a very serious condition: Péter Márki-Zay must resign from the seventh faction
– said Tibor Attila Nagy.
He also told the Index: Péter Márki-Zay’s campaign has made a series of mistakes so far, “showing very little professionalism”, but tensions between the parties and the parties have eased in the last few days, which could give the opposition a chance to rally.
Attila Tibor Nagy also mentioned that, according to him, Fidesz’s biggest problem at the moment is to choose from the sentences and statements of Péter Márki-Zay that he can translate against the candidate.
“There are quite a few of these, the Fidesz campaign team is struggling with the confusion of abundance. Nor did they expect Péter Márki-Zay to win the pre-election, but then they calmed down somewhat, seeing the series of mistakes of the prime minister-designate, ”added the analyst, who sees that the climate has changed since the pre-election. in terms of their election chances, so the ruling party needs to make sure that their voters, their sympathizers, are not comfortable and actually go to the polls.
President János Áder has set the date for the 2022 elections on Tuesday: it will take place on April 3, as will the government-initiated referendum on child protection.
(Cover image: Péter Papajcsik / Index)