In addition to investing part of their savings in the business, the couple becomes an “impact partner”, Ethic explained on its site on Tuesday without giving more details on their exact role.
Prince Harry and Meghan “share many values with us and, we suspect, with many of you,” it is written.
“By working together, we hope to inform, educate and inspire widespread action around some of the most important and defining issues of our time,” says Ethic.
In an interview with the New York Times, the couple explained that they wanted to democratize the idea of investing, and doing it in responsible companies.
“In the world where I come from, we do not talk about investment (…). We do not have the luxury of investing, it seems so chic,” said Meghan Markle in an interview with New York Times.
“My husband has been saying for years’ if only there was a place that matches our values, we could put our money there”, “she added, noting that she had heard about Ethic from friends.
In addition to their charitable endeavors, the couple have forged several collaborations since arriving in California and retiring from the British monarchy, including lucrative partnerships with Netflix and Spotify.
Prince Harry also accepted a managerial position in San Francisco-based coaching firm BetterUp in March and is due to publish his memoir in 2022.