For the first time, nine restaurants in Moscow received Michelin stars, and a total of 69 restaurants in the city were included in the world guide to haute cuisine. The Russian capital became the first city in the post-Soviet space to be recognized as one of the world’s gastronomic centers. “There are a lot of stars in Moscow, but there haven’t been any Michelin stars yet,” Mayor Sergei Sobyanin said at a ceremony in the Zaryadye concert hall. “The streets are turning into gastronomic districts. restaurants tripled. “
The Michelin Guide is a publication with a long history; it is on the basis of its recommendations that gastronomic tourists from all over the world form their routes. Experts incognito visit the best cities on Earth, go to restaurants and assess them according to their own criteria, which are kept secret. But it is known that there are more than 200 of them, and the guide’s assessments are considered a world quality mark. Michelin for restaurateurs is like The Lancet for doctors, like an Oscar for artists – an indisputable authority. Representatives of the guide make several types of marks, but the most prestigious are “stars”, as in hotels. Nine restaurants in Moscow received these special distinctions. Two stars were awarded to Artest – Chef “s Table and Twins Garden, one each for Selfie, Beluga, Grand Cru, White Rabbit, Biologie, Sakhalin and Savva and their chefs.
What is this gradation? The fact is that Michelin’s star rating of all criteria pays the most attention to “cooking”. One star, for example, simply means good cuisine, and two – the talent and personality of the chef, for the sake of which the traveler should change the route a little and visit his restaurant. Three stars is the highest award for a chef who has reached unprecedented heights in his art. So far, no one has received three in the Russian capital, but the struggle for the minds and stomachs of tourists from all over the world is still ahead. Michelin’s arrival in Russia has certainly become an event for the industry, says Igor Bukharov, head of the Federation of Restaurateurs and Hoteliers. “The main criteria by which its representatives evaluate the establishments, in fact, are several: cuisine, service, wine list,” – says the head of the FRIO. Over the long years of Michelin’s existence, the prestige of the publication and of the restaurants included in it has reached unprecedented heights. In the restaurant environment, for example, they say that governments pay a lot of money to “enter” this or that country. For example, Singapore is rumored to have donated $ 5 million. However, Michelin will not go to a country where there is no gastronomic potential for any money. And the inclusion of Moscow in the guide is evidence of the variety and attractiveness of Russian cuisine.
The Michelin guide should attract a certain group of tourists to the Russian capital – the so-called foodies, who travel to different countries with the aim of trying the national cuisines of different peoples. As stated by the representatives of the publication, they have heard a lot about Russian dishes abroad, and many are interested in where they can “bite” the most authentic cabbage soup, Ukrainian borscht, jellied meat with horseradish, beef stroganoff. Michelin’s recommendations will not only affect foodies, but all travelers in general: eating places are an important part of travel planning.
It is noteworthy that not even the owners of establishments were invited to the ceremony in Zaryadye, but the chefs, said Dmitry Levitsky, head of the Profsoyuz bar association. And all because Michelin’s star grading of all criteria pays the most attention to “cooking”.
Michelin stars will be even stronger than various subsidies: it is estimated that one star can increase business revenues by 20 percent, two – by 40, and three – by 100
Michelin experts also use other signs that mark restaurants worth visiting. For example, the BIB Gourmand symbol means “good food for reasonable money”, the sign with a fork, knife and plate means “good food”, the crossed fork and spoon (from one icon to five) – from a simple to a luxurious restaurant, clover – for establishments, advocating responsible consumption. Sergei Sobyanin called the awarding of Michelin stars to Moscow restaurants a serious support for the industry in the face of the pandemic. Although the industry is in a fever due to the epidemic situation, the turnover of catering continues to grow. And Michelin stars will be even stronger than various subsidies: it is estimated that one star can increase business revenues by 20 percent, two by 40, and three by 100. According to Deputy Mayor Natalya Sergunina, the emergence of a restaurant guide in Moscow will contribute to the further development of the industry. The capital constantly supports this industry, and even with the latest pandemic events, urban catering is still alive. Now there are more than 15 thousand cafes of various formats in the city, which is 2.5 times more than in 2009. The battle for stars or Michelin insignia should improve the quality of food and service in Moscow establishments. Actually, Moscow’s victory is also a merit of many Russian regions. The fact is that Russian cuisine in the capital’s establishments is created from products that are produced in various parts of our country. For example, the chef of Selfie, a restaurant that received one star, Anatoly Kazakov, receives famous chefs in his open kitchen and introduces guests to Russian products: Kursk pork, Murmansk halibut, Bryansk veal, Tver asparagus, and Crimean truffles.