The Mujeres al Borde radio program, which is broadcast on Estrella 90.5 FM of the prestigious Medrano Group, is now spreading to a new platform: YouTube. As of this 20th of June, it begins to broadcast live through the Mujeresalborderd Youtube channel, where the best moments of the show will also be compiled for the enjoyment of the program’s audience on demand.
“This is a step that we take hand in hand with our partners, the Medrano Group, all of us betting on continuing to grow and providing facilities so that the public can consume what we create with so much heart every day for them,” said Ingrid Gómez, creator and leader of the radio program that already has 5 years of experience.
Gómez also confesses that this decision has a great influence on the work that youtubers are doing in the country, from whom he claims to be learning since they have added new strategies to the entertainment market.
“If we want to survive in the digital age we have to go the extra mile, be willing to change, keep watching,” he added.
The freshness and dynamism of the conductors Gabi Desangles, Bárbara Plaza and Ingrid Gómez respond to the new style of communication that these platforms require where the public is as protagonist and relevant as the figures and guests.
The content production, by Saray Pérez, also goes in the direction of this approach and the two platforms through which it will be broadcasting. A challenge that is taken on with special emotion in 2021, after having received its second Gardo Award in the category of “Programs dedicated to women.”
This year also the television program Mujeres al Borde celebrates the nomination in the Soberano Awards in the category Thematic Entertainment Program for the third consecutive year.
Mujeres al Borde TV airs on Saturdays from 11:30 pm through Telesistema, channel 11.