A fighting front for the current time
Photo: Taken from the magazine Communicate

The Mexican philosopher, essayist and professor Fernando Buen Abad claims as urgent –at the present time, possibly as never before– to fully understand and carry out the battle of ideas on an international scale, and also in each country, as an effective and efficient communicational confrontation .

To this end, at any time and with any technology, the so-called media have played a fundamental role, and dominance, control and ownership of these media becomes, therefore, decisive in order to have the instruments that allow the communication to reach emancipatory message to large receiving population groups.

The ideologues of imperialism and capitalism have theorized extensively on these issues as a way of seeking their practical justification. They call the way of imposing their matrixes “the way of conquering minds and hearts”, and in this enterprise they have reaped resounding failures, as in Vietnam or Laos, and relative successes, as in Eastern Europe.

Good Abad advocates the creation of a communicational front of the peoples that stands up, in the new historical conditions, to the antipopular and antinational offensive that runs through Latin America and the Caribbean, at the service of the unalterable imperial interests of the United States, intensifying “the silencing, invisibility and demonization” of everything that opposes their dictates.

For this, the empire not only has obedient governments, committed oligarchies and military bases; it also has what the author calls «media bases», installed to perform the dirtiest function that provokes doubt, bewilderment and paralysis, leading to forgetfulness and individualism, as it suits them.

In Latin America and the Caribbean, these “media bases” abound, represented by the large corporate groups of privately owned media, practically monopolistic in some countries, grouped in the so-called Group of American newspapers, or in structures that include the Americans, such as the Inter American Press Association (IAPA), well known for its links with the CIA, publicly denounced, even in the United States Congress.

To the technological development of communications, satellite links and the appearance of the Internet, the so-called social networks have now been added, a vast scenario where the most bitter and complicated struggle of ideas that has taken place in the era of humanity takes place. interconnected.


Let us go back to good memory, which reminds us of the appearance, in 1976, of the New International Information and Communication Order (NOIIC) as a concept, and even earlier, in 1925, in the League of Nations, when the International Convention on Broadcasting for the cause of peace. Both the League and the Convention were crushed by the rise of Nazi-fascism, just as US imperialism now seems to do with the United Nations, but above all with UNESCO, from which it has already withdrawn twice in an attitude of retaliation and blackmail, although it has not been able to achieve the disappearance of that organization.

As for the United Nations, UNESCO and the International Telecommunications Union (ITU), there are more than 40 documents approved since 1945, related to the search for a new international information order that is more just, objective, balanced and in favor of development and peace. Until the Final Act of the memorable Helsinki Conference of 1975, it refers extensively to the subject, although it hides recognizing it as a New Order, and in this way tries to introduce it as an element favorable to the ideas of capitalism in Europe, distorting its objectives.

The efforts of UNESCO and many of its member states were strengthened with the creation, by the 19th. General Conference in Nairobi, Kenya, (October 1970) of the well-known Commission Mc. Bride, under the motto Many Voices, One World, which was to carry out an independent and detailed study of the problems of communication and information in the world, which had never before existed or been attempted.

That Commission was made up of dozens of academics, specialists of various kinds, technicians, journalists, and even other figures of learning and knowledge, chaired by the prestigious Irish politician (now deceased) Sean Mc. Bride, Nobel laureate and Lenin Peace Prize laureate, and former Foreign Minister of that country.

From that moment, and for more than four years, the work of the Mc Commission was carried out. Bride, with several mid-term revisions, while UNESCO carried out a broad treatment of the subject in regional meetings held in Asia, Africa and Latin America.

The final report was approved in Paris, in January 1980, and was converted into a Resolution by the 22nd General Conference in Belgrade (October 1980). The final document, which constitutes the conclusions of this independent study, remains fully valid and is an accredited source –even with the limitations it may present– for any current analysis of the situation of the information monopoly, of communications networks in the world and the search for a possible balance with objectivity.


Widespread and crucial has been the role played by the Non-Aligned Movement (NAM) in favor of the New International Order of Information and Communications, since the countries that integrated it since its foundation had themselves been victims of the imbalance and the informative aggression of the monopolies, introduced in their geographies as sequels of colonialism, as part of the newly built neocolonial framework.

To a greater or lesser extent, practically everyone understood this, and showed that their willingness to defend themselves had to be accompanied by a new order, if they hoped to reverse the disadvantageous situation.

In this way, since the memorable Summit of Algiers (1973), the NAM strongly endorsed these ideas and was specifying them through the documents approved in successive summits, meetings of foreign ministers and ministers of information. Of practical importance were the creation of the pool of news agencies and their regional centers, and of the Broadcasting Council that, at the time, had an unavoidable presence, and whose political and informative need is still remembered.


Not without joy and hope did we learn the news that the Bolivarian Alliance for the Peoples of Our America (ALBA-TCP), that transcendental and unique example of integration and solidarity created by Fidel Castro and Hugo Chávez –which currently stands as the unwavering defender of national sovereignty and social justice – has decided to enter fully into this field, in the midst of historical conditions and technological innovations that can differentiate it from the original moments of the NOIIC; but in which the essential and foundational truths are maintained.

Possibly that reality is today harder and more complex, although the possibilities, resources and experience to face it are also greater.

The communication plan called Alliance for Life and the digital ALBA, to mention just a few announcements, will surely open up that communication front of the peoples that Buen Abad calls for, and this will be extended to social movements, unions, youth organizations and women, to social networks, television and radio stations, to news agencies and services of all kinds.

In Latin America and the Caribbean, it is known, this task is even more challenging, especially when imperialism and capitalism in their most deceitful and perverse neoliberal variants, full of technology and money as a simultaneous way to convince or corrupt, consider us a backyard. or both at the same time.

In our region, for the pending new information order to advance, it would have to be associated with that common front of struggle that drives it and keeps it alive, and articulate effectively with the institutions, organizations, social movements and media that uphold those same principles and be willing to defend them.

Leave a Reply