Black Friday: what should we keep in mind when shopping online
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The is coming B.lack friday and stores begin to prepare for massive purchases. Discounts, promotions, offers and the ideal opportunity to make that purchase that online consumers have been waiting for since the beginning of the year, just one click away from obtaining it. But What should we take into account to get the most out of it?

Just a few years ago, the idea of ​​making purchases without physically going to the stores was impossible. Today, digitization and automation of processes and operations They are a global trend and are of vital importance in the growth plans of companies from all industries that, today more than ever, are willing to collaborate with partners that provide them with cutting-edge technology in accordance with their objectives.

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Although you are notNew tools help to manage time and save transport and laborIn trying to fulfill all online orders, many stores still rely on warehouses and factories to manage the shipment of products.

For the “boomers”, it is also better to receive at home

According to the Fourteenth Global Consumer Study of Zebra Technologies carried out during 2021, 84% of consumers surveyed in Latin America showed their preference for receiving their orders at home, instead of picking them up at the store or another location; representing 77% to the millennial generation. On the other hand, 90% of them have purchased through their mobile devices.

This seems to be strange, but it did take you by surprise that 53% of boomers (people between the ages of 55 and 75) have started to do the same. Inclusive, the 35% of older adults surveyedcommented that they had made purchases in supermarkets and restaurants using their mobile phones.

Thanks to smartphone apps and online commerce, customers can buy from anywhere and from any device, at the time they want. In this way, the operation is fragmented into multiple converging and simultaneous processes. In addition, the wide variety of shipping and pickup options available to shoppers requires retailers to implement new strategies to simplify and streamline operations, offering better inventory visibility in real time.

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The phygital experience, for example, takes the best of the digital environment such as immediacy, immersion and speed; and the physical format, rescues the possibility of interacting with people and the product. It is the best alternative to satisfy the demanding, hyperconnected consumer who wants to satisfy their needs through different platforms.

It fits, above all, with the Millennials and Generation Z and forces us to design 360º Marketing strategies that have one foot in the virtual world and the other in the real world, since the consumer is only one and interacts in both worlds without distinction. Now, with the increase in electronic commerce and the new consumer demands, the shopping experience ends up going through all channels and is not limited only to physical stores, therefore, physical stores must be prepared to face all the challenges that arise.

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As for customers, they must be alert to the new functions and modalities of online sales so that they do not miss any purchase opportunity. If a person wishes to attend the trade, the idea is that at least with these solutions they take into account that everything they see and do in the physical store can be done virtually and receive the same or better attention, receiving their orders at time and place you want.

In the end, although we already have it very much incorporated into our daily lives, digitization continues to be a new purchasing tool.

this new “shopping experience” that combines the online with the offline benefits not only the merchants, but also the recipients to get the best discounts and obtain the product they want, with the possibility of viewing a transparent inventory, without settling for what they find in the physical store and betting on the purchase of your dreams.

*Sales Director of the SOLA region at Zebra Technologies.

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