Maxim Isaev at the Transport of Russia Forum 2022
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Maxim Isaev at the Transport of Russia Forum 2022

A photo: Vladimir VELENGURIN

The details of digital changes in the country’s transport system were told by Deputy General Director of Datapax Maxim Isaev, who visited the open studio of the Komsomolskaya Pravda media group at the Transport Week 2022 forum.

“TRANSPORT ON REQUEST”

– Maxim, “Transport Week” is a good opportunity for companies to show themselves in all their glory to other representatives of the industry. What is your business proud of?

– I agree with you: a forum of this magnitude is the right platform for communication: to share experience, learn about new products… That is, we fully support such communities. They move our entire industry forward. And the transport industry is the fundamental artery of any city, region, and the Russian Federation as a whole.

Today we demonstrated our digital services. We showed that we are quite experienced in the subject of passenger public transport. Almost a quarter of all public transport in our country is managed using our services. We presented a recently implemented project in the Tver region, which turned the entire field of passenger public transport upside down. For example, if earlier separate digital services were created to solve specific problems, now the approach has changed significantly. The Tver experience has shown that there should be a comprehensive digital solution that covers all aspects of public transport management. In order to make this management effective both for the region that organizes public transport, for the carrier, which, in fact, provides this service for passengers, and for the passenger himself, so that he can use this transport comfortably.

We also presented one of our new services, which is called Transport on Demand. What is it and how does it differ from regular transport? Using a mobile application, the passenger forms an application, from where and where he wants to go. The system automatically aggregates all demand from passengers and arranges the flight in such a way that it covers the maximum number of passengers, collects them all and takes them to their final destination at the right time. This approach significantly changes the logic of public transport and helps to make it more efficient, convenient and flexible for passengers. We know that in our country there are corners where transport is rare or not available at all. And such a service helps to provide 100% of the population with transport services.

– What was the reaction of the experts to whom you presented this project?

– The reaction is positive. Because all innovations in the field of transport management increase the entire digitalization of public transport. Therefore, it is important not to create these services as separate developments, it is important that they probably fit into some single concept, the transport strategy that we have, so that they complement each other, and not compete. And then such services are able to provide the passenger with the highest quality service.

PAYMENT IN ONE CLICK

– Today you plan to sign an agreement. What is its essence?

– There are a large number of large players on the market who are quite experienced experts in their industry. Today we plan to sign an agreement with MTS Auto, which is also engaged in the automation of public transport. They make “smart” on-board computers for vehicles that can be integrated with all of our systems that allow us to manage, plan, and control public transport. We plan that from such synergy we will get even more effects both for the management of this public transport and for its control.

– If you think from the point of view of an ordinary Russian, what will it give him?

– For each passenger, the quality of public transport is measured by quite understandable criteria: it regularly comes to the stopping point in accordance with the schedule, is managed, controlled. The passenger has services in the form of a mobile application, where he can plan his trip. That is, he can see the traffic on the map online, plan a route taking into account transfers, and pay for travel directly from the mobile application (no need to put the card to the validator, look for cash). A person simply opens an application that understands which vehicle the passenger is in, which route they follow, what is the fare. The passenger in one click pays for the fare by clicking “confirm your payment”. Well, and then, of course, he can leave feedback on the quality of public transport, complain about something, or, conversely, some wishes for improvement. That is, it is such a two-way communication channel between transport and the passenger, which allows the passenger to be closer to public transport.

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