Fifa and Electronic Arts are divorcing, after one of the “most successful partnerships in the world of sport”

Since the release of its first football simulation in 1993, the video game designer Electronic Arts (EA) has affixed the name of Fifa to the title of each of its components. This Tuesday, May 10, the firm based in California announced by communicated that the game was going to change its name, failing a renewal of its agreement with the governing body of world football, announcement The New York Times. “It is, after almost thirty years of existence, the end of one of the most fruitful business partnerships in the world of sport.”

Many international press titles describe the franchise as one of the most popular video games and as a true “cultural phenomenon”. The Guardian highlighted that “the series has sold, across all titles, over 325 million copies worldwide, dominating the football simulation market, still

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