In tune with the recent premiere of the sixth and final season of Peaky Blinders, the Irish firm Bushmills launched a special edition of its traditional whiskey with a nod to all fans of this popular series that portrays the rise of gangster Thomas Shelby in Birmingham. from the 1920s: the phrase “By order of the Shelby Co. Limited” can be read on its label.
Bushmills isn’t the only distillery to add to the success of a series or movie. Johnnie Walker, for example, has numerous special editions that tweak his label or even his bottle to mimic Blade Runner or Game of Thrones; and there are even spirits houses that are dedicated almost exclusively to the development of drinks to accompany series and films, as is the case of Silver Screen Bottling Company, which has in its portfolio drinks inspired by Ray Donovan or the captain of Star Trek James T.Kirk.
Let’s go then with a top five of drinks inspired by famous series or their characters, with the clarification that only some of them are available in Argentina.
The brand new Bushmills Prohibition Recipe Irish Whiskey -that is its full name- is proposed as the closest version to the spirit that Thomas Shelby drinks, a declared fan of Irish whiskey, in the legendary Small Heath Pub in Birmingham at the beginning of the 20th century. This special edition is a blend of 45% malt whiskey and 55% grain whiskey aged 3, 4 and 5 years, filtered without cold (as was done at the beginning of the 20th century) and aged in Bourbon barrels.
“We couldn’t be more excited to have established such a fitting partnership between our show, Peaky Blinders and Bushmills,” Peaky Blinders producer Caryn Mandabach said in a statement. “We’re thrilled that fans in the US can toast the launch of this historic final season on Netflix with this limited edition partnership whisky,” she added.
Bushmills Prohibition Recipe Irish whiskey is priced at $43, and is currently only available in the United States.
As we mentioned, Johnnie Walker is not missing the opportunity to reformulate its label in line with the successes of the screen (the big one, but also the small one), and that is how last year it launched a limited edition of its Red Label that is illustrated with the characters of the Netflix series, in which his iconic striding man (the walker) dressed in the typical red jumpsuit and with his face covered with Salvador Dalí’s mask.
“Like many fans around the world, we have been captivated by the action that takes place in the fictional underworld of The Money Heist. We are delighted to mark the climax of this series through this limited edition design. I’ll be watching the story unfold with a glass of Johnnie Walker in hand and a keepsake bottle forever,” Johnnie Walker Global Marketing Director Julie Bramham said at the time.
Only 150,000 bottles were produced, and a few arrived in Argentina that were raffled off by the brand among fans of the series and its whiskey.
With 12 years on screen, 11 seasons, a spinoff and audience peaks that exceeded 17.2 million viewers worldwide, it was to be expected that the world of zombies would have its own drink. So it was that in 2019, the beverage giant Diageo and Skybound Entertainment teamed up to launch The Walking Dead Kentucky Straight Bourbon Whiskey, a limited edition of Bourbon not in homage to the television series but to the comic series in which it is inspired. , and which at that time was celebrating its 193rd edition.
Spirits of the Apocalypse (Spirits of the Apocalypse) is the nickname of this Kentucky whiskey whose label is in tune with the aesthetics of the comic. Available in the United States and Europe, it never arrived in Argentina.
The walker traverses a frozen wasteland on the White Walker by Johnnie Walker limited edition label inspired by the White Walkers from the HBO series Game of Thrones. But the relationship with that cold world can also be traced in the components of the blend that includes a single malt from Clynelish, one of the distilleries located in the north of Scotland.
Clynelish whiskeys have weathered the long Scottish winters, not unlike the long periods endured by the Night’s Watch who have ventured north beyond the wall. Like the limited edition of La Casa de Papel, the bottle comes with an extra wink for fans, although in this case it is not a play of light. When the bottle is cooled, the phrase “Winter is Here” can be read.
The good news is that this special edition -White Walker- arrived in Argentina. A Sonf of Fire and A Song of Ice are two other special editions of the walker in association with Game of Thrones that have not reached our lands.
In the course of the seven seasons and the film that concludes the story, Ray Donovan does not stop drinking whiskey. The Glenlivet 1969 or Johnny Walker Red Label are some of the labels that pass through the hands of this “problem solver” lawyer with quite a few scruples (bribes and threats are part of his daily routine) played by actor Liev Schreiber. However, Ray has his own whiskey or, rather, whiskey (remember, Scotch and American whiskey are spelled “ey” at the end, Scotch and Japanese go with “y”).
The Silver Screen Bottling Company created The Fixer, a blend of rye and malt whiskeys, of which it is not clear if it is made in the Tennessee, Bourbon or Rye Whiskey style, but whose sole purpose is to take advantage of the success that it once had. the Serie.