Julián with Lucia, his wife and their children Antonio and Pedro in the middle of the mountains of Mendoza Photo: Courtesy Julián Lanzillota
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Throughout the world, some words have a direct association with a country or region. In the case of the Argentina There can be two quick ways to identify yourself: with football, when naming Lionel Messi either Diego Maradona, and with the gastronomywhere the word roast invites the union.

In the concentrations it became a ritual to make a barbecue. Symbol of meeting between the parties, this meal brings together fellow countrymen in all parts of the world. Proof of this is the delegation of the Argentine national team found in Qataron the eve of a new world that generates a supreme illusion in the squad and in the fans.

With different cuts of meat and some vegetables that begin to gain a place in the coals, the players feel comfortable with this custom and that is why the Argentine Football Association decided to please them by bringing several grills to the hotel complex where they are staying.

Julián with Lucia, his wife and their children Antonio and Pedro in the middle of the mountains of Mendoza Photo: Courtesy Julián Lanzillota

After creating his business in 2018, Julian LanzillottaAlmost without wanting to, he entered a world where, according to his testimony, with mania, he began to create stokers, in the shape of large discs that emulate cooking at the stake. Four years later, his invention traveled, non-stop, to Qatar where, for example, Emiliano “Dibu” Martinez Y Nicolas Tagliafico They show on their social networks how they cook for the rest of the group.

“One day a person called AFA was contacted by the Instagram Rodrigo Olivera, who told me about the project they had, which included taking four grills that were more traditional and not stokers. Being the selection I was in charge of putting together a particular design and they asked me for various budgets to formalize the operation,” he told her. lanzillotta a THE NATION.

Nicolás Tagliafico, on his Instagram, with a grill created by Julián Lanzillota
Nicolás Tagliafico, on his Instagram, with a grill created by Julián Lanzillota

And he continued: “They wanted to evaluate other alternatives besides our project, but they loved ours. When they chose us we couldn’t believe itso we set up four exportable grills, we sent a stoker we called Floky and various gift accessories to see if the players dared to cook”.

As a Hobbie, Julian decided to create a grill and take it to the rugby club Mariano Moreno. After leaving her installed, she got ready to play a game and, at the end, after going through the locker room, observed that around 100 people crowded to take a photo of the grill.

From that moment on, he began to investigate the market, did not find similar products and decided to tell his brother Nicolás to make a logo for him to open an Instagram account that, currently, has 297 thousand followers.

Julián created a business in 2018 and to date he has 300,000 followers on Instagram Photo: Courtesy Julián Lanzillota
Julián created a business in 2018 and to date he has 300,000 followers on Instagram Photo: Courtesy Julián Lanzillota

The first hit that he remembers, and that gave him enormous visibility, was when he invited to his house to eat a barbecue Nicholas Laprovittolaplayer of the Argentina basketball teamwho, delighted with his invention, decided to take a photo of it and mention it on Instagram.

“He was my first influencers. From there they began to add a lot of people to me; the guys from Locos por el Asado, for example. And then the footballers began to arrive like the brothers Funes Mori, zucculini and others,” he said.

In dialogue with this medium, Julian He assured that his link with football was null. Without having any affinity for any club, this sport, so popular in the country, cared just and necessary for him. When entering the world of gastronomy, he understood that soccer players were the ideal clients for his growth.

And what’s up, who is he?”, he asked Julian, a few years ago, to his sister-in-law Male, seeing that several people from the media consulted him through an Instagram message. “That’s D’Alessandro, he played for River”, she answered, excited and astonished, before the transcendence that she began to achieve and he undeterred.

Popularity advanced by leaps and bounds. The products from him reached Bruno Zuculini, Martin Palermo, rolando schiavi, Rodrigo DePaul and other established athletes from other sports such as Manu Ginobili Y diego schwartzmanamong many others, which according to his estimated calculation reach 100.

Manu Ginóbili poses next to the grill created by Fuegos JL Photo: Courtesy Julián Lanzillota
Manu Ginóbili poses next to the grill created by Fuegos JL Photo: Courtesy Julián Lanzillota

In the special case of ginobilithe delivery was face-to-face in Texas, USAwhere, due to the growth of this business, it was forced to have a branch in those latitudes.

Together with 30 employees, Julian Lanzillotta he enjoys the growth of his brand and the solitude of the south of the country. The pandemic forced him to change the location of Darkin the province of Buenos Aires, for the landscapes of Villa La Angosturawhere he also observes, from a distance, how Nicolas Tagliaficodefender of the Argentine national team, places four firewood in one of his creations and builds a small fire to enjoy a barbecue.

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