This Monday (21), the Chinese home appliance company Hisense officially began offering, for the first time, its premium line to Brazilian consumers🇧🇷 From now on, it will be possible to purchase soundbars🇧🇷 coolers🇧🇷 washing machineelectric ovens, air conditioning and TVsin Brazil.
Currently, Hisense is already available in more than 160 countries around the world and leads sales in some markets, such as China, South Africa and Australia. According to the company, the brand’s goal is to make Brazil its second largest market in the Americas (North, Center and South) and compete with the five largest manufacturers in national territory — the United States won the first position.
“Brazil is one of the most important markets in Hisense’s global strategy. We are confident that we will achieve our goal, anchored by our experience in technological innovation and the support of our partners in the country”, said Hisense CEO in the Americas, David Gold.
Hisense is also one of the official sponsors of the 2022 FIFA World Cup.Source: Hisense
Hisense in Brazil
Hisense Laser TV is the flagship product in the brand’s portfolio, with laser technology that offers high image quality and color accuracy. In addition to being equipped with state-of-the-art RGB panchromatic technology, the TV also uses low blue light technology to reduce eye strain.
Currently, the factories are located in China and in some European countries, however, air conditioners and TVs in the ULED, QLED and UHD line will be manufactured in the Manaus Free Trade Zone. The objective of the Chinese company is to build factories in the national territory in the course of the growth of consumption of Hisense products in the national territory.
According to brand data, in 2021, revenue increased by 33% compared to the previous year, reaching an operating value of US$ 27.2 billion. Sales outside of China accounted for $11.3 billion of that total, and in the second quarter of 2022, the brand took second place in the volume of TVs sold worldwide.
“According to a survey released by the China International Publishing Group, Hisense was one of the top ten best-known Chinese brands to foreign citizens for six consecutive years, with products exported to more than 160 countries and regions,” Hisense said in a statement. .