“While you can have high videoat this time tall photos cannot be uploaded to Instagram”explained Adam Mosseri, CEO of the company and added: “We want to start treating both content equally.”
Currently, The largest posts on Instagram can be is at a 4:5 ratio. The new size will allow the app encourage the use of the full screensomething that they have already started testing on some devices, adding a background to images that did not meet that size.
Despite this, the company’s own information showed that users were so unhappy with this new design who started using the app less. At the time, Mosseri backed down explaining: “I think we have to take a step back, regroup and decide how we want to move forward.”