IOC-UNESCO launches "blue friday" in defense of the oceans
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The Intergovernmental Oceanographic Commission of UNESCO (IOC-UNESCO) presents this Friday in Venice, Italy, the initiative “Blue Friday” (“Blue Friday”) in response to the “Black Friday” (Black Friday) commercial and in defense of the oceans.

The so-called “Black Friday”, on the last Friday of November, inaugurates the Christmas shopping period with huge discounts and is one of the highest exponents of consumerism, having started in the United States, later spreading throughout the world.

This year, for the first time, COI-UNESCO launches “Blue Friday”, this Friday and Saturday, to “transform a purely consumerist event into a reflexion moment dedicated to safeguarding and restoring the Mediterranean Sea, through initiatives of ocean literacy🇧🇷

The event starts in Venice, but a source from the IOC-UNESCO told Lusa that “obviously the objective is to take the moment to the whole world, raising awareness as many people as possible about the protection of the oceans”, and showing that it is possible to consume and produce more sustainably.

The initiative aims to be an opportunity to propose concrete solutions to threats to all marine environments, not just the Mediterranean, the source also explained.

In Venice, round tables will be organized on the green and blue economy, with the participation of international companies, sustainable design and fashion will be discussed, and reflection will be given on the effect that consumer choices can have on the environment environment, especially in the oceans.

“Blue Friday” is organized within the framework of the United Nations Decade of Ocean Science for Sustainable Development (2021-2030), created to promote the role of ocean science in fostering more sustainable development.

IOC-UNESCO was created in 1960 to study the protection of the marine environment, fisheries and ecosystems, as well as changes caused by climate change.

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