Digital influencers seem to be reviewing their exposure strategies on social networks after the theft that Carlinhos Maia suffered from his apartment in MaceiĆ³ (AL). The damage is estimated at around 5 million reais.

The news generates some interesting discussions, since the exposure of personal life is a strategy on the part of influencers to captivate followers and, with that, increase revenue from their work. Jewelry, expensive watches, big cars, breathtaking houses, restaurants and hot parties all seem to have the potential to scale likes and strengthen digital presence.

This way of functioning of influencers ends up also being reflected in their followers. It is not by chance that one of the central marks of life on the networks is precisely the sharing of privacy. Who never?

If the great figures of social networks have been questioning for some time the impact that digital life and work have on their mental health, the real issue is security. By showing everything you have (or appear to have) to the world, you can also make yourself an easier target for robbery and theft.

‘Checking’ the presence in certain locations can show in real time exactly where someone is, which increases risk situations

What only now seems to become more obvious to celebrities is a warning that cybersecurity experts have been making to the general public for a long time. Not revealing where you are, not sharing sensitive information (address, documents, etc.) and avoiding an excessive display of goods and articles that could attract the attention and greed of others’ friends are a basic triad of how to protect yourself on the networks .

But we know that the temptation to display, flaunt and share these images is great among us digital humans. We tend to try to “paint” a better picture of ourselves on the networks (calculately chosen images and scenarios, filters in abundance, luxury and wealth, joy and happiness, among other strategies). The problem is that we often come to believe in this improved “avatar” of ourselves that seems more attractive, infallible, and powerful.

With this, in addition to creating space for situations that threaten our mental health, we can unintentionally open the door of our homes and our lives to malicious people, who may even use violence to get what they want.

The theft of one of the most present figures on social networks in Brazil shows that no one is immune. Influencers and influencers have to be connected in this movement and seek to adopt safer digital behaviors. And we cannot forget that parents and educators need to start working on these issues from an early age with children and young people.

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