Strategies range from abolishing discounts for those who pay in cash to standing in line at the wholesale hortifruti promotion
It’s rare, but there are restaurants that still haven’t raised the price of marmitex and the dish made. Among those who changed the value, the readjustment reaches 12%, which, in practice, means an increase of R$ 2.00. In order not to scare the customer, there are managers who created new versions for marmitex and others face a wholesale queue to buy cheaper produce. Another strategy was to abolish the traditional discount for those who pay with cash and, thus, hold the price.
This time, there is no villain. Absolutely all products are more expensive. At the Mestre do Sabor restaurant, on Rua Rui Barbosa, owner partner Leidiane Gomes da Silva informs that the price is still the same, but will rise in the coming weeks.
“We still don’t know how much it will go up, but there is another way, because everything is much more expensive. Oil has doubled in price.” On site, the dish made is still sold for R$12, while the one with more meat and side dishes costs R$16.
Two types of marmitex – Creativity is the word to give the customer the option of paying less in the face of the inevitable readjustment. The manager of Restaurante Estação 15, on Rua 15 de Novembro, Tatiane Feizer, says that the values have increased, but she had an idea for the impact not to be so big on the pocket of the parish.
The marmitex was R$ 15.90. Now, there are two types: the chicken-only marmitex, which cost R$16.90 and the meat or fish marmitex, which costs R$17.90. The free buffet went from R$28.90 to R$31.90.
“We changed the price in the first half of April. Many customers stayed with us for the quality. Others left, but new people came who used to have lunch in places, who applied a higher readjustment than ours. In addition, we invest a lot in marketing on social networks to attract new customers”, says Tatiane.
No discount – Serving lunch on Rua Dom Aquino for 24 years, the owner of Restaurante Delícias, Suzana Yamashiro, remembers that two years ago the increase in the price of meat weighed heavily, but she managed to keep the price down.
This time, there was no way around it and she, who has one of the cheapest prices in the central region, had to end the discount, which was R$ 2 for the payment of marmitex in cash, and raised the price of the dish made of R$ $12 to R$13, over a week ago.
The house marmitex, which is simpler and includes chicken every day, costs R$12. The standard marmitex, which has white and red meats, costs R$15.
“It was the way I did for us to continue working, because everything went up. Before, we used to find bean promotions and they don’t have them anymore. The oil, rice, everything went up. Lettuce doubled the price. We stopped going to Ceasa and went wholesale on promotion days. I prefer to queue, it’s more complicated, but that’s what we’ve been doing to keep the price,” says Suzana.
And so restaurants are creating strategies to try to dribble inflation, which in Campo Grande had the 4th highest increase in the country, advancing 1.73% in March, according to the latest IPCA (Broad Consumer Price Index) released by the IBGE (Brazilian Institute of of Geography and Statistics). In Brazil, the index registered a rise of 1.62%, the highest for the month of March in 28 years, since the beginning of the Real Plan, in 1994.
Survey – Asked about the frequency with which they order marmitex at lunchtime, 47% of the readers of Campo Grande News replied that they do not buy food that way. Of those who responded to the survey, 32% said they order marmitex once a week and 21% said they order it every day.
Among the comments on Facebook, three of the followers are categorical in answering the poll: “none”, commented Erailda Maria da Costa, Natallya Portilho and Rosilene Marques.
Others, in turn, respond that marmitex and food for delivery are part of the routine. “Every day lol not only marmitex”, says Amarildo Arruda.
See the poll results: