Metaverse: what is it, what possibilities does it offer and when will it be real

In fact, there were already other large companies working in the same direction of integrating real life with virtual life. Google with its augmented reality glasses, which were not yet very successful, or with its other virtual experiences. Microsoft also had advances. But Facebook went even further, so much so that it changed the name of the company to Meta.

What is a Metaverse

Metaverses are environments in cyberspace where humans interact and exchange virtual experiences through the use of avatars. As in the Matrix movie we could say, where our mind goes beyond the body and interacts with a world that seems as real as the physical one, and with even fewer limitations.

This opens the door for many issues that have to do with business. For example, we could try on clothes, sit in a car seat, or tour a property to buy or rent, virtually without leaving our homes.

Another example is that we could have a work meeting or a meeting with a friend or any person in the world, which is somehow “face to face”, even if they are really avatars. We could also visit a place, such as a museum, or an emblematic building, anywhere in the world even if we do not get up from the armchair.

A metaverse could also have its own economy, with some kind of virtual currency that we can buy with our real money, or earn in some way within the interactions it offers. Perhaps even jobs can be created. For experts, just as the internet did, the metaverse is now changing various industries.

What use are companies going to give to the metaverse and how much do they know about the subject? These two questions were asked by the company Globant and analyzed what are the possibilities of taking advantage of this technology.

Globant published its new Sentinel Report: “How the metaverse is pushing digital boundaries and reinventing our place in the physical world.” The publication focuses on the history of the metaverse, explores the trends that are changing the future, analyzes the effects of a multifunctional metaverse, and presents new data based on a proprietary survey.

The report details how the metaverse is impacting organizations and industries, from healthcare to commerce, and from manufacturing to finance. It also predicts that the metaverse will break down physical and digital barriers by expanding the virtual presence of companies and maximizing engagement with customers and employees, as well as transforming the way people identify in relation to the new digital culture. , the economy and the electronic commerce system.

“Although it is in its early stages, the metaverse is challenging organizations to prepare their businesses for this new world,” said Diego Tártara, Chief Technology Officer of Globant. He added: “At the same time, as they bring their business into this new reality, their users continue to learn to embrace this new era. Globant has the ability to support organizations to be successful in their digital transformation.”

In turn, the report includes some data obtained from an original Globant survey:

Survey of the Metaverse.jpg

  • Although 73% of respondents consider the metaverse to be accessible to them, only 26.5% have participated in a metaverse experience.
  • 75% do not believe that the metaverse is aimed only at a young generation.
  • 69% believe that the metaverse plays a crucial role in remote work.

“The metaverse is the next evolution of our social interactions,” said Matías Rodríguez, Vice President of Technology at Globant’s Metaverse Studio. “Many brands have already been exploring the space and creating innovative experiences. Still, we understand that companies need a integral vision of its existence within the metaverse to obtain success”.

Leave a Reply