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Photo by the press service of the Governor of the Moscow Region

Governor of the Moscow Region Andrey Vorobyov together with the Prime Minister of the Russian Federation Mikhail Mishustin visited the Zhostovo factory of decorative painting in the city of Mytishchi. This is one of the leading enterprises of folk art crafts (NKhP) in Russia, known throughout the world for its trays. The event was also attended by Deputy Prime Minister Tatyana GolikovaMinister of Industry and Trade Denis ManturovChairman of the Board of Sberbank German Gref.

In addition to the tour of the factory and the exposition of folk art crafts, a meeting was held under the leadership of the Prime Minister with the producers of the NCP of Russia. Measures of social support for young specialists, development of fisheries in remote areas were discussed. It was also about the lack of allocated funds and an increase in subsidies for financial support of folk crafts enterprises, about receiving assistance from the state in the face of external sanctions pressure. The issue of approval of the NCP Day at the state level was also considered.

“At the initiative of the President, the current year has been declared the Year of the Cultural Heritage of the Peoples of Russia. The program of the year is very rich. A lot of events are held throughout the country – exhibitions, forums, including those related to folk art crafts. This allows our fellow citizens to see the amazing heritage through which the connection between generations is preserved and transmitted,” Mikhail Mishustin said. – I would like to discuss what needs to be done for the further development of art crafts. Find solutions that can support them and save the industry so that our fellow citizens can continue to buy your products. And at the same time – to pass on from generation to generation the cultural traditions of folk art.

The Prime Minister noted that one of the examples of promoting such products was the Promysly.rf portal, which was presented during a visit to the enterprise. The resource combines information about all the NCPs of the country, it presents the latest industry news, as well as a calendar of events. According to Mikhail Mishustin, this is a good platform for the development of traditional and new brands.

“We are grateful that today a detailed discussion took place at the level of the government of the Russian Federation with those who are engaged in this creativity and production. Of course, in the modern world, support is needed so that all this heritage continues to exist. There are unique artists, unique technologies, any details are important so that the enterprise can be afloat and develop further,” Andrey Vorobyov said. – Today it was said that all factories are an element of the tourist flow. For our part, we must think about how to provide maximum support in terms of the arrival of tourists, their comfortable pastime – all this is of fundamental importance for the sustainable position of handicraft enterprises and their development. A separate issue is artists. These are unique people, usually representing dynasties. Here, too, we see the need for an individual approach.”

General Director of LLC “Zhostovo Factory of Decorative Painting” Andrey Klimachev raised the issue of creating a mechanism for the protection of intellectual property.

“In fact, all enterprises are faced with the problem of finding and retaining their sales markets. This is due to the fact that today there are a lot of counterfeit products on it, and low-quality goods that win against us in terms of cost are not always produced in Russia. Secondly, it is practically a copy of our original products. No one compensates the crafts for this, we are suffering not only financially, but also reputationally,” Andrey Klimachev said.

Mikhail Mishustin noted that the issue of copyright compliance is of concern to all representatives of folk arts and crafts today. Counterfeiting and forgery nullify all the work of the master.

“Probably, the answer here is to unite in a self-regulatory organization for those craftsmen and those enterprises that perfectly understand and understand folk art crafts. I know that the Ministry of Industry and Trade is preparing amendments to the law on petrochemical production,” Mikhail Mishustin said. – Today we talked about the Crafts.rf portal, which would allow creating one single entry point for everyone who wants to separate counterfeit from what is a recognized piece of art, folk craft. I will ask the government apparatus to prepare all the amendments so that we can consider them in the autumn session.”

In Russia today, 15 types of folk art crafts are being developed, and more than 50% of them are located in the Moscow region. The region is the leader in terms of production of NCP products.

There are 18 enterprises operating in the Moscow region, employing more than 1.4 thousand specialists. They conduct their activities in 8 areas of NCP:

– artistic processing of wood;

– production of artistic ceramics;

– miniature lacquer painting;

– decorative painting on metal;

– production of products from colored and curved glass;

– artistic processing of bones and horns;

– handmade dolls in national costumes;

– production of artistic handkerchiefs with a printed author’s pattern.

10 NCP enterprises near Moscow are included in the list of the Ministry of Industry and Trade and receive support from the federal budget: “Verbilok Crafts”, “Dulevsky Porcelain”, “Gzhel Porcelain Factory”, “Gzhel – Art Workshops”, “Galaktika and K”, “Zhostovo Decorative Painting Factory” ”, “Herringbone”, “Pavlovsky Posad Shawl Manufactory”, “Fedoskino Factory of Miniature Painting”, “Bogorodsk Factory of Artistic Woodcarving”.

At the end of 2022, they will be reimbursed funds for:

– modernization of production (80%);

– raw materials and supplies (30%);

– energy carriers (90%);

– product promotion (90%);

– insurance premiums (90%).

Verbilok Crafts, Dulevsky Porcelain, Gzhel Porcelain Factory, Zhostovo Factory, Yolochka, Pavlovo Posad Shawl Manufactory can also take advantage of measures for small and medium-sized businesses, as they are the backbone organizations of the Russian economy.

There are regional tax incentives for NHP enterprises in the Moscow region: a reduction in the income tax rate by 4 percentage points, a property tax by 50%, provided that the released funds are directed to the development of organizations and social protection of employees.

If enterprises are included in the register of social entrepreneurs, they are provided with compensation for housing and communal services and rent up to 2 million per year, grants for development up to 500 thousand rubles, loans up to 5 million at 2%.

Also in the region there are measures to support NCP enterprises that are SMEs: concessional loans from the regional microfinance fund; guarantees on loans of the regional guarantee fund; subsidies for the purchase of equipment (up to 50% of the cost), including for leasing (up to 70% of the first lease payment); subsidies for the costs of accessing marketplaces (up to 500 thousand rubles); concessional bank loans up to 6.25% per annum and 5.25% for remote areas.

Support measures are also provided for NHP enterprises in the construction of hotels – subsidies for the creation of engineering infrastructure and compensation for the interest rate on bank loans during the construction and reconstruction of hotels from 3 stars.

Now the factory employs about 40 craftsmen. Painter Nina Bolshova here since 1974. Her style of painting is distinguished by a wide, soft brushstroke and a unique form of flowers. Nina Nikolaevna from a family of hereditary Zhostovo masters. Now her husband, son and daughter-in-law work with her at the factory.

“I came to this art from childhood – our house is in the back of the factory and we often went to work with our parents. Therefore, there was no question of where to go after school. I studied for 3 years at the Fedoskino school of miniature painting in the department of Zhostovo painting and have been working here for 48 years, – said Nina Bolshova. – At first, I had to work a lot, because I had to master all these basics, all this complexity, the beauty of painting. That’s why I brought my kids here. And now the grandchildren come here, they also started to draw something.”

The only museum in the world of “paintings on metal” has been created at the Zhostovo factory. Tours are conducted for guests, which allow you to touch the history of the fishery, from its inception to the present day. And also – learn about all the stages of production and see the process of painting the tray. Group and individual workshops are also held here. There is a company store on the territory of the enterprise.

You can come to the Mytishchi District for a few days, there is everything you need for a good rest – a network of hotels, restaurants and cafes. In addition to the Zhostovo factory, guests can visit the nearby craft of lacquer miniatures in the village. Fedoskino.

The history of Zhostovo painting dates back to the first half of the 19th century. Then, in a number of villages and villages near Moscow, workshops for the manufacture of painted lacquer products from papier-mâché arose. And in 1928, a specialized artel “Metalpodnos” was formed in the village of Zhostovo.

At the heart of the painting is a flower bouquet with the inherent brightness of colors. Masters do not write according to patterns – they create according to the imagination, according to the rules learned and perfected in the practice of many generations, finding new opportunities to convey beauty to their contemporaries. Today, Zhostovo artists depict not only flowers and not only on trays, but also paint Christmas balls, coasters, vases, and toys. The use of various artistic and decorative techniques, the choice of color and compositional solutions, performance techniques, allows you to create an author’s piece of art in a single copy.

Historically, the production of Zhostovo trays is hand forged. Now it is partially mechanized: first, a billet of the required size is cut out of an iron sheet, then it is given one of the shapes by a press – oval, round, rectangular, octagonal, and even “guitar”. Thus, trays of 32 shapes are produced, the remaining more than 100 are still handmade.

After forging, the metal blank is degreased, puttied, carefully polished and acquires an exceptionally flat surface. An obligatory stage is the application of primer on metal. After that, the workpiece is covered with two layers of black enamel.

Painters work with squirrel brushes and oil paint. The brush is the main tool of the master, each has its own, according to the hand and manner – from very thin with a needle to large. The painting on the Zhostovo trays is multi-layered. First, “painting” is done – spots of flowers, leaves and buds are scattered with bleached paint into intricate compositional solutions. Next is drying. After it, the second stage begins – the “shade”. This is the application of “transparent” paint to the dark parts of flowers and leaves.

The third stage is “laying”, when light places are highlighted with dense, opaque paint, in some places details and shapes of flowers, petals, buds, leaves appear. Next comes the “glare” and “drawing” – drawing light contours of the edges of flowers, petals, buds, leaves. Everything ends with a “binding” – for example, the application of light openwork grass, which fills the voids between flowers and leaves and seems to tie the whole composition together. The tray is again dried and handed over to the ornamentalist.

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