“Türkiye is the best representation and expression of culture, the civilization and values of the Turkish people,” the president had said in December.
One of the main reasons focuses on the meaning of “Turkey”: in the English language it means turkey and refers worldwide to the bird traditionally associated with Christmas, New Year or Thanksgiving in the United States and some European countries.
In the Cambridge English Dictionary it is also defined as “something seriously wrong” or “a stupid or foolish person”.
“The name ‘Turkey’ (Turkey in English) no longer exists. “From now on we will write Türkiye Hava Yollari instead of Turkish Airlines on the fuselage of our planes,” the Turkish president said.
The Turkish flag carrier uses only the international name Turkish Airlines in its logo and labeling, although it uses the new version in texts in Turkish.
Furthermore, for this reason the brand “Made in Turkey” will cover the country and the exported products, as part of a tourism campaign launched in January and which has its own slogan: “Hello Turkiye.”
The Communications Directorate of the Turkish presidency said it launched the campaign “to more effectively promote the use of ‘Türkiye’ as the country’s national and international name on international platforms.”
Despite the novelty, this name was not invented now: the country called itself “Türkiye” when it declared independence in 1923.