Radio 2 remains the largest radio station in Flanders, Joe is gaining ground

© VRT – Stef Keynen

Radio 2 has a market share of 28.3 percent and remains the market leader in Flanders. Qmusic clocks in at a market share of 12.7 percent and the other commercial radio, Joe, is the third largest station with 11.1 percent. This is apparent from the listening figures of the Center for Information about the Media (CIM) for the period from January to April 2022.

mtmSource: BELGA

Radio 1 still has a market share of 8.8 percent and MNM, the youth channel of the VRT, is stranded at 7.5 percent. Studio Brussel clocks in at a market share of 6.8 percent, just slightly more than the 6.3 percent of Nostalgie. Finally, Klara remains stable with a market share of 2.4 percent.

According to Els Van de Sijpe, VRT Radio & Audio manager, Studio Brussel feels most as a music channel how listening behavior is changing, with listeners easily switching between listening live, streaming or opting for podcasts and other audio forms. “We are working hard to keep Studio Brussel strong and relevant in this rapidly changing digital context,” emphasizes Van de Sijpe.

DPG Media, the media company above Joe and Qmusic, is pleased with the CIM figures. “Joe has never reached more listeners than in the first four months of this year,” said channel manager Robin Vissenaekens. “The entire Qmusic team is delighted with these great figures. The best spring in ten years,” said channel manager Michael Dujardin.

Leave a Reply