Veuve Clicquot is sold out at Carrefour.
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Veuve Clicquot is sold out at Carrefour. © Shutterstock

Our stock cellars are almost empty, the parent company of several prestigious champagne brands warned this week. Because the world has sounded crazy after corona, but the holidays are still to come. Belgian supermarkets are also feeling the consequences. “We are not getting the requested numbers and there is no structural solution.”

Koen Baumers

The roaring twenties, that’s what colleagues at LVMH’s head office call it among themselves. Just like a hundred years ago, we party like crazy in the twenties. In this year anyway, because the two years before that the corona stop was still over.

And with those parties comes champagne. Lots of champagne. “We are almost out of stock,” says LVMH CEO Philippe Schaus. LVMH is short for Louis Vuitton Moët Hennessy, the company of the richest European and specialized in luxury products. In the field of champagne, in addition to Moët & Chandon, these are also other well-known names such as Veuve Clicquot, Dom Pérignon and Mercier.

Those almost empty storage cellars also translate into empty shelves in Belgium. The Veuve Clicquot is not available at supermarket chain Carrefour. “We are not getting the requested numbers,” says the spokeswoman. “To find out the exact reason, it is best to contact LVMH itself.”

Growing demand and weak euro

The shortages can also be felt in the run-up to the holidays. “We will receive a new delivery from Moët and Veuve Clicquot at the beginning of December,” says Carrefour. “There is no structural solution yet, hopefully early next year.”

Carrefour refers customers to other top brands that still have sufficient stock. Delhaize says it will still receive the contractually agreed stocks from its suppliers, including Veuve Clicquot.

The cause of the empty cellars at LVMH? “As people come out of the Covid period, there is a higher demand for luxury, pleasure and travel,” is what Schaus says about it. It is with a broad smile that he tells it. He also refers to an ever-growing demand in the Arab Gulf states. And there is the weak euro, which suddenly made it relatively cheaper in the US to stock up on French bubbles.

Champagne production has also suffered from the weather in recent years. 2020 was dry, 2021 soaking wet. 2022 is a good grape year, which is good news for the production of the champagne that can be uncorked in the coming.

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