A promotional video for an event introducing a limited edition version of Snickers concludes with the words “only available in the following countries”, followed by the flags of South Korea, Malaysia and… Taiwan. The video, which also features South Korean pop group BTS, was not intended for the Chinese market, but was noticed by Chinese internet users, causing consternation.
“We are aware of reports of a Snickers event being held in parts of Asia,” Mars Wrigley said in a statement Friday night. “We take this very seriously and offer our sincere apologies. We respect the sovereignty and territorial integrity of China.”
Snickers China also posted an additional message on the social network Weibo afterwards. “There is only one China in the world and Taiwan is an inalienable part of Chinese territory.”
The incident comes at a time when tensions between Beijing and Taipei are running high after the visit of top American politician Nancy Pelosi to the island. China responded by announcing military exercises near Taiwan. The Chinese regime believes that the island of some 23 million inhabitants is a renegade Chinese province and that it should be reunited with the rest of the country. Beijing therefore opposes any international recognition of Taiwan.