the hollywood crusade

The Oscars have achieved something a bit surprising: whether in the midst of a pandemic, a year ago, or this very moment, they have managed to always have the word crisis associated with them. The 94th edition of the award that celebrates the best of Hollywood is experiencing an identity crisis. On the one hand, its lack of diversity has generated various shocks in the awards. On the other, the most important at the time of transmission: since its first broadcast in 1930, the Oscars have been losing audience year after year, and, therefore, popularity. The need to cross out all the politically correct boxes and to get more viewers in a world where everyone thinks “I’ll see it tomorrow on the Internet” has led to the new edition having as hosts comedians generally associated with the extreme, with abolishing norms: Amy Schumer, Wanda Sykes and Regina Hall. Remember that years ago the ceremony did not have a single driver. Why so many drivers and so many names presenting? So people don’t change the channel.

In that plan, the Academy shot itself, or not, in its own foot: in order for the ceremony to move faster, many technical awards will be pre-recorded before the broadcast: Best Animated Short, Best Documentary Short, Editing, Best Short, Make-up and hairstyles, original soundtrack, production design and sound. The decision to “delete” eight categories, or to record and broadcast them during the live show, caused a lot of discomfort. Remember that the Golden Globes, once a respected award, suffered a kind of cancellation due to the discovery of the lack of diversity among its members and finally did not take place physically this year (and many celebrities said that it would not go to the award). ). Amongst Oscar’s desperate attempts to reinvigorate himself, a Twitter contest, the Oscars Fan Favorite, was held that involved voting for favorite movie beyond nominations and time of year. Again: a sleepless attempt to reach record-breaking audiences, that is, Marvel fans (say what they like, but they do go to the movies, as Spider-Man: No Way Home has just confirmed that it has surpassed the barrier of 4 million viewers in Argentina). The idea of ​​generating an Oscar for Best Popular Picture was once proposed, and rejected. An idea attacked both by those who believe that a Marvel movie can win an Oscar or by those who do not want Marvel to win an Oscar in this way. The desperation in evidence does it imply the end of the prizes?

Far from doubt, this year it seems that Netflix is ​​finally establishing itself and could win an Oscar for Best Picture with The Power of the Dog, the film by Jane Campion (she is the first woman to be nominated twice in the Best Direction category) who has the most nominations and is likely to win many of the biggest ones. On the other hand, Apple’s original production, Coda, has been sweeping the previous one and has become the second company nominated for the night’s biggest prize. Platforms save the night, can they save the Oscars from being obsolete?

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