Currently the hashtag #YK2000 already has more than 5 billion posts on TikTok with beauty tutorials and looks, the great promoters of this were the actors of the series Euphoria

Today all of us, but especially the generation Z, who spent almost two years without going out at night, tired of the issues that afflict the world, such as the coronavirus, global warming, and warfind a placebo in that nostalgia for the moments lived in 2000, times in which they spent their childhood. The explanation for this phenomenon is that it is there where they find the affective memories of a calmer world. It is proven that nostalgia is good for health. It evokes a positive memory of time or place. We all know that feeling: a sweet sadness for what is gone.

The term “homesickness” was coined by Swiss physicians in the late 17th century to describe the sense of homesickness felt by soldiers.

This generation, in the times in which they live, they need anchors, that is, things they trust and make them feel safe to move forward. Also, it is a feeling that we tend to continually resort to during our lives to reinforce our emotions.

Currently the hashtag #YK2000 already has more than 5 billion posts on TikTok with beauty tutorials and looks, the great promoters of this were the actors of the series Euphoria

Studies conducted by Constantine Sedikides, Professor of Social and Personality Psychology in the Department of Psychology at the University of Southampton established that nostalgia can act as a resource to which we turn to connect with other people, to be able to move forward with less fear and have clearer objectives.

On the other hand, Svetlana Boymexpert in Slavic language and literature, Harvard professor and student of the phenomenon of nostalgia described in her essays two types of nostalgia: reflective and restorative. The first looks to the past with the idea that things have changed, and some have changed for the better. The second, however, aims to restore an idealized Golden Age.

there is a whole industry behind nostalgiawhich is dedicated to making memories not only in the fashion business, where they appeal to the famous and questioned phrase: “all past times were better”

In fact, today the YK2 is a trend. The term Y2K (year 2000) refers to what is popularly known as the 2000 effectwhere computers and databases were expected to stop working due to the change in the number of digits between the years 1999 and 2000. Luckily that catastrophe never came.

At that time, the fashion style was called “bad taste” and today it is reflected in “I don’t care what I wear, I have to like it, period”. The vintage fashion and a passion for retro, although it is not something new, we see it on the rise and with greater diffusion in this digital age. The YK2000 hashtag already has more than 5 billion posts on TikTok with beauty tutorials and makeup looks.

We see it also present in some series like Euphoria, where the protagonists dress according to this trend. In the valentine’s show held at Paris fashion week, 40 models could be seen in pink of the same tone that Reese Whitherspon used, in her character from the unforgettable movie Legally blonde.

The latest fashion show for the Valentino brand was inspired by Reese Whitherspoon's character in the movie Legally Blonde
The latest fashion show for the Valentino brand was inspired by Reese Whitherspoon’s character in the movie Legally BlondeYANDEX

nostalgia can also be triggered by listening to a songthat’s why so many songs from the year 2000 are being heard in reverse.

Suddenly, all this makes us travel to the past seeing images of moments from our childhood, places or foods that made us happy.

Nostalgia is very important in these times because in addition It is a way to mitigate the strong changes we are experiencingThat’s why transporting ourselves to the year 2000, safely, strengthens us.

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