Photo Jos Cornejo
Photo: Jose Cornejo.

Organized by the Union Unity Block, a talk on communication and media was held on Thursday at the headquarters of the SUTERYH building managers union. The event is part of a cycle of political training open to the community.

The director of the Paco Urondo news agency, José Cornejo, led the meeting, which was presented by the local general secretary of the pharmaceutical union, Martín Farías.

The exhibition discussed the essentials of having a communication strategy, “which should not deny the existence of the media but should not launch into communicating any content in order to become known.” Organizing existing communication devices was strongly recommended. In fact, a union radio, a content producer, an official from the local ENACOM and an audiovisual producer were present at the meeting.

Photo Jos Cornejo
Photo: Jose Cornejo.

Later, specific training was provided on how to carry out a communication policy, regarding the image of referents, institutions, internal communication, relationship with journalists, and coordination with spaces that display linked actions.

Finally, a continuity was established between the economic project of the dictatorship and the subsequent democracy, and the role played by the media in that process. In this regard, the bombing of Plaza de Mayo that occurred that same day in 1955 was recalled.

After the exhibition, the talk was enriched with the interventions and discussions of the audience. The attendees proposed to continue with new meetings that help reflect on the national and city political situation.

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