As this week’s report by VEJA showed, the current elections are being marked by the proliferation of polls and institutes, each with its own history, methodology, funding and credibility. Using the presidential surveys carried out in 2022 as a criterion, below is a list of the 11 main institutes, each with its specificities.
It was created in 1983 and is part of Grupo Folha/UOL. The newspaper Folha de S. Paulo finances and the methodology is based on face-to-face interviews, listening to 2,556 people.
The youngest of the institutes was founded in February 2021 by former directors of Ibope. In 2022, he did three presidential polls limited to Ceará, Espírito Santo and Rio de Janeiro, contracted by TV Cidade de Fortaleza, A Gazeta do Espírito Santo and Rio Indústria. The methodology is based on face-to-face interviews, listening to 608 to 1,008 people
Created in 1986 by professors and researchers, among them the political scientist Antônio Lavareda. It is financed by brokerage XP Investimentos — this year, it was also hired by Infostocks, which owns the InfoMoney portal (and belongs to XP), Tribuna do Norte and Folha de Pernambuco. Recently, the institute withdrew a survey that was registered with the Superior Electoral Court (TSE) due to pressure from Bolsonarist allies unhappy with the numbers that would favor Luiz Inácio Lula da Silva (PT). According to the broker’s advice, the survey was only postponed, since the survey will no longer be weekly to become monthly. Ipespe interviews 1,000 people by phone in each survey.
Founded in 2008, it is linked to the FSB Comunicação group, one of the largest institutional communication companies in the country — which also provides services to public administration. The financier is BTG Pactual bank and the interviews are carried out by telephone, with 2,000 people.
Founded in Minas Gerais in 2016, it started to carry out research outside the state only in 2020. It is financed by the brokerage Genial Investimentos. Interviews 2,000 people in presidential polls, face-to-face.
Founded in 1990, it began conducting presidential surveys in 2013. BGC Liquidez Distribuidora de Títulos Mobiliários financed the presidential surveys in 2022. They were held in person, with 2,020 people. Recently, volI’m frequenting the news for signing a contract of 1.6 million reais with the Ministry of Communitiestions of the Bolsonaro government while sayingpopular presidential polls. Its director, Murilo Hidalgo, defended himself by saying that he won a bid to have the contract and that the recent growth of his institute places him as a target of competition.
Institute founded in 1988 by Professors from the Federal University of Lavras (UFLA) which, since 2012, has only carried out surveys at the request of the CNT (National Confederation of Transport). In 2022, it conducted a survey through face-to-face interviews and another by telephone. Heard 2,002 people in both.
The institute was founded in the 1980s, started doing municipal surveys in 2016 and held the first presidential one in March 2022, with 2,095 people by phone. Financing is done with own resources.
Real Time Big Data
Created in 2015, it conducts polls for broadcasters such as Record and CNN Brasil — the only presidential poll conducted in 2022 was paid for by CNN Brasil, interviewing 3,000 people by phone.
It was created in 2005 and has only carried out presidential research since 2021, financed by Banco Modal. Listens to 2,000 people on phone surveys.
It was founded in 2017 and is linked to the newspaper Poder360, carrying out research with its own resources. In presidential elections, he talks to 3,000 people through a method of telephone interviews conducted by a robot.
Founded in 2011, it only started doing public research in 2018 and is funded by Exame magazine. Listens to 1,500 people over the phone.