To celebrate the FIFA World Cup Qatar 2022, Adidas presented the film The Impossible Rondowhat celebrates the career of Argentine star Lionel Messi, great brand ambassador and one of the greatest players of all time. The video is part of the “impossible is nothing” campaign.
The tribute to the Argentine number 10 comes at a time when the player revealed that this would be his last cup, that is, the last attempt to get his hands on the only trophy he failed to win in his brilliant career. In the images, we can see Messi in 2006, 2010, 2014, 2018 and 2022 versions. he even gets to play against a younger version of himself.
Messi vs Messi
According to Adidas, the advertising campaign was created using the most modern advances in artificial intelligence and visual effects (VFX). To produce the different rejuvenated versions of the player, historical footage was combined with stunts starring stuntmen to create the ball between the Messis🇧🇷
In the last World Cup of “Leo”, adidas will release a pair of special edition football boots that the player will wear in Qatar, inspired by the first pair he wore in his debut tournament, in Germany, in 2006, in which Argentina was eliminated on penalties, in the quarter-finals, precisely by the hosts. Messi stayed on the bench because he was “small”, according to coach Alfie Basile.