Russians spent more money on New Year's holidays than in 2021

Analysts of the services included in the Sber ecosystem found out what Russian residents spent money on during the January holidays. Clothing and footwear, tourist services and entertainment were in high demand. The turnover of medical clinics has grown sharply.

The most active purchases on the marketplace were made by residents of Moscow and the Moscow region, as well as St. Petersburg, Sverdlovsk, Nizhny Novgorod and Samara regions, Krasnodar Territory and Tatarstan.

“From January 1 to January 9, 2022, Internet users in Russia made almost 22 million payments,” said Ivan Glazachev, CEO of YuMoney, a fintech company. “The total number of purchases and turnover of online platforms increased by more than 40 percent compared to the first decade 2021. The number of Russians who paid for goods and services on the Internet increased by 1.7 times.”

In terms of the number of sales during the holidays, the category “Clothes and footwear” was in the lead. And travel agencies showed the greatest growth: in comparison with 2021, the number of payments here increased by 15 times, and turnover – by 5.7. At the same time, the average bill decreased by two-thirds and amounted to 11.2 thousand rubles. The number of paid hotel reservations increased by 74 percent.

The number of medical services paid online in early January increased by 4.4 times compared to the level of 2021, the turnover of clinics almost sixfold. The average check reached 4100 rubles. This is a third more than a year earlier.

The turnover in the category of gaming goods increased three times, the average check amounted to 543 rubles (15 percent less than last January). The number of ticket purchases for entertainment events has doubled. Sales in the field of household and beauty services grew by 1.8 times.

The activity of consumers on the long weekend is also confirmed by the statistics of the SberMegaMarket trading platform. The number of orders in relation “year to year” has increased by 9.5 times, the turnover – sevenfold. Food, household appliances, personal care products, children’s clothing and toys, as well as household and pet products were the leaders in demand.

“Over the holidays, Russians bought about 1,500 kilograms of bananas, half a ton of tangerines and a ton of milk through our platform,” the marketplace’s press service said. “Among the goods in the Household Appliances category, the leaders in demand are microwave ovens, electric toothbrushes and robots. vacuum cleaners.The maximum order amount was 409 thousand 996 rubles: so much was spent by a resident of Orsk, who bought two refrigerators and two coffee machines in the Orenburg region.

In the top among care products are hydrogel patches for the skin around the eyes and hair sprays. In the category of sports accessories, massagers and heated massage pillows for the neck and back gained the greatest popularity. Often ordered and vitamin-mineral complexes.

Curiously, during the holidays, the demand for seeds, seedlings and garden tools, fertilizers and flower pots increased.

Leave a Reply