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Facebook seeks to copy TikTok: it will change the content it shows

Former COO of Facebook, Sheryl Sandberg.  AFP Photo

A leaked internal Meta memo from late April reveals the plan to transform the Facebook feed with a clear goal: that looks more like TikTok. Instead of prioritizing posts from accounts people follow, Facebook’s main feed, like TikTok, will start recommending posts regardless of where they come from.

In addition, according to the document, to which the specialized site The Verge had access, years after Messenger and Facebook were separated as different applications, they would be reunited, mimicking the messaging functionality of TikTok.

Facebook wants to combine recommended posts with Reels. The same is already happening with Instagram, and it could help “reverse the app’s stagnant growth and potentially bring young people back.”

The primary source is Meta executive in charge of Facebook Tom Alison. “Alison put it bluntly to employees in a comment under the April memo from him that I saw: ‘The risk for us is that we dismiss this as a form of communication and social connection that it is not valuable to people and we did not manage to evolve‘” explains The Verge.

After receiving the memo, The Verge was able to speak with Alison about the app’s plans, in which she acknowledges that the company “It took time to see the competitive threat of TikTok” and that Meta now “sees the video app increasingly encroaching on its home turf of social media.”

In practice, the future Facebook app will become a mix of Stories and Reels at the top, followed by posts recommending its discovery engine from both Facebook and Instagram.

The publication notes that it will be “a more visual experience and with more videos, with clearer indications to send messages direct friends to a post“.

Sandberg’s departure

Former COO of Facebook, Sheryl Sandberg. AFP Photo

Meanwhile, the departure of Sheryl Sandberg, the company’s former COO, continues to generate noise at the company. His resignation will not bring about decisive changes in the companydeclared this Thursday the whistleblower Frances Haugen to the AFP agency.

Haugen worked as an engineer at Facebook and leaked internal documents from the giant that uncovered Facebook’s maneuvers to use and market the data deprived of millions of people.

Sheryl Sandberg was director of operations for the social media giant, and on June 1 she announced her resignation.

The news surprised analysts, although Sandberg will remain in the Meta group, the parent company of Facebook.

To replace Sandberg, Facebook founder Mark Zuckerberg chose Javier Olivan, an executive who has so far led a special team tasked with designing the company’s growth policy.

This decision shows that Facebook “does not listen to fundamental criticisms leveled at itHaugen explained to AFP.

The “growth team” led by Javier Olivan embodies “many of the things that I find problematic” at Facebook, Haugen explained.

The social network is criticized for the way it has used the personal data of its users for years, as well as for the controversy surrounding false content circulating through messages, or respect for freedom of expression.

Before intervening in a debate on cybersecurity in the French city of Lille (north), Haugen told AFP that there was always a “fundamental tension” within Facebook about the role that Sandberg should play. during the 14 years he was with the company.

“Did he do enough to stand up to Mark, or ask Mark to be a better leader? I don’t think so,” he told AFP.

Haugen, on the other hand, is “cautiously optimistic” about the evolution of the Twitter network, whose purchase by billionaire Elon Musk caused a sensation weeks ago.

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