The app seeks to be more than a chat service.
As new features arrive to improve the experience when communicating through chats, WhatsApp In parallel, he goes ahead with the search that transcends in a comprehensive system that includes payments in more and more countries.
Mark Zuckerberg was in charge of announcing the news of the messaging service this Thursday during the first WhatsApp Business Summit in Brazil. The CEO shared an update on what they are developing for help people find businesses, send messages and make purchases from WhatsApp.
“People tell us all the time that they want a simple way not only to find businessesbut also to contact them via WhatsApp to get help quickly without having to look up a phone number, email a support address or navigate a complicated website,” explained Mark Zuckerberg.
He added: “While many businesses already promote their own WhatsApp number on packaging materials, store signs and websites, we are often asked for a better way to help more people learn about this channel.”
We are launching the possibility of find a business directly on WhatsAppso people can search for businesses by category – like travel or banks – or search by business name.
As the company revealed, the fine-tuning of this payment function will prevent users from having to search for phone numbers on company websites or type a number in their contacts. To do this, WhatsApp began testing in Brazil, Indonesia, Mexico, Colombia, and the United Kingdom.
In Brazil, for example, users will also be able to navigate by categories of small businesses close to their home and the neighborhood in general.
Once a person finds a business they want to chat with, they can ask questions about products, browse their catalog of goods and services, and add items to a cart to let the business know what they want to buy—all without leaving WhatsApp.
From there, users will be able to make a secure payment directly from the chat with their Credit or debit cardfrom a series of associated banking entities, and does not imply any additional cost when making payments or transactions with this service.
“We recently launched this experience in India and we’re excited to start testing it now in Brazil with various payment partners. This easy payment experience it will mean a big change for people and companies who want to buy and sell on WhatsApp without having to go to a website, open another application or pay in person”, remarked the CEO of Meta.
Although it does not have a confirmed date, Meta does not dismiss the possibility that Argentine users can make payments through WhatsApp. “Our objective is extend this experience to more countries in the future,” summed up Mark Zuckerberg.
Digital payments: the first step of WhatsApp in Brazil
In the midst of the Covid-19 pandemic, the courier service launched the option of being able to make payments through the app in June 2020, also in the Brazilian market.
The service has simplified digital payments to be “as easy as sending a message,” as the company notes in a post on its official blog. Transactions are protected by a six-digit PIN code or by reading your fingerprint.
Even WhatsApp payments do depend on other platforms during the internal testing phase, with partners in Brazil such as Cielo, Fiserv, Getnet, Mercado Pago and Rede.