Samsung Unpacked 2022: why does the company continue to bet on folding cell phones?

Samsung will present the new versions of its Galaxy Z Flip and Galaxy Z Fold cell phones at the Samsung Galaxy Unpacked 2022. These folding phones are the company’s big bet in the market and the results are proving them right. Find out why users prefer this design.

Last year we saw nearly 10 million foldable smartphones shipped worldwide. That’s an industry increase of over 300% since 2020, and I predict this accelerated growth will continue.”, assures the President and Head of Mobile Experience Business at Samsung.

These devices created a change with their new design. “Three years ago, Galaxy foldables could be summed up in one word: radical. However, it quickly became clear that this innovative and flexible design perfectly suited to modern lifestyles. As a result, what was once a novelty three years ago is now the preferred choice of millions.“, Add.

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Why is Samsung still betting on folding phones?

The folding model allows two great benefits that explain the preference of users: mobility and screen size. Every year, cell phones have been growing in size to give us more space to use them, but this meant a disadvantage when it came to storage.

The folding models allow to have practically the same size, without taking up as much space in the place where we take them. That is, they are easier to adjust to lifestyles, clothing and accessories than other cell phones.

Last year, the 70% of foldable Galaxy users turned to the Flip to help them see the world from a different point of view”, affirms Roh. “It’s a different experience with the Fold. Nearly 1 in 3 Galaxy foldable device users last year opted for this device of maximum productivity, which has allowed them to do more through hyperconnected individual computing”, he adds.

The Samsung Galaxy Unpacked 2022 It will take place this Sunday, August 10. In it, the company is expected to reveal the cell phones Galaxy Z Flip 4 and Galaxy Z Fold 4. In addition, the Galaxy Watch 5 and Galaxy Watch 5 Pro smart watches will also be seen; and the Galaxy Buds 2 Pro earphones.

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