“There is a very marked preference for hybrid cars”

Until September, Toyota placed 1,900 electrified vehicles in the country. Estimates to close the year with 2,600significant growth compared to the 1,455 assigned last year. Sales are focused on hybrid cars, which represent 91% of the units placed in this sector; the remainder is divided into 5% plug-in hybrids; and 4% electric cars.

“There is a very marked preference for hybrids. We believe that this growth will continue by 2023. But even when it is accelerated, penetration is low,” he explains. Expensive.

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In 2021, the penetration of this type of vehicle was 0.8%. Although it accelerated to 1.4% in 2022, it remains low when compared to other markets in the region, such as Colombia. In the neighboring country, the penetration of electrified vehicles is 11%, according to recent records.

Global trend

The placement of vehicles with electrified technology is the great bet of the automotive industry. It is a trend marked with the aim of preserving the environment through vehicles with zero emissions, having better performance offers and dispensing with fossil fuels.

In fact, in Europe work is already underway so that, by 2030, the vehicle fleet will give up vehicles internal combustion. While, in China, the objective towards electrified mobility is treated as a matter of State, with measures that have led to the average price of electrical units is even lower than those of heat engine.

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“We, from Toyotawe are collaborating with the Automotive Association. Last year, we have developed the National Electro Mobility Planwhich together with all brands [del mercado peruano] We have made a proposal for the Government and to be able to have incentives and aggressive enabling conditions to be able to receive electromobility”, says Expensive.

According to the analysis of the spokesman for Toyota, until recently the problem was only discussed internally among the manufacturers present in the country. Now there are up to eight bills on sustainable vehicles. The discussion rose to Government. The next step is to establish a work table to establish the points that could be implemented.

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For Toyotapriority incentives are needed, such as the temporary reduction of the IGV in the acquisition of electrified vehicles, ad valoren and vehicle possession tax. “With these reductions, we believe we can accelerate the market. It is obvious that other incentives are also needed, such as prioritization of the purchase of electrified vehicles by public entities, incentive to develop charging infrastructure in public places, among others”.

Why should you have an electrified car?

The overall drawback with electrified vehicles is accessibility. Caro points out that, a hybrid unit is $3,000 more expensive than an internal combustion one; a plug-in hybrid is $10,000 more; and an electric one US$ 20,000. He estimates that, with the incentives sought to be obtained from the Government, prices could be reduced by up to 20%.

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For the brands it would mean a more dynamic market, with greater placement of vehiclessince it is expected that the demand for electrified vehicles would increase. While, for the average Peruvian driver, the acquisition of automobiles with this technology would represent an improvement to its future economy.

“If we consider the difference in prices, currently, between an electric and a combustion one, with established brands of good electric battery capacity, there is a difference of US$ 20,000,” says the manager of Toyota. “With this differential, an electric vehicle can be charged, with a charge of 300 kilometers, with 33 soles. Unlike the 150 soles that it would cost with gasoline.”

If it is taken into account that the private driver travels between 12,000 and 13,000 kilometers per year, the additional investment of US$ 20,000 would be paid over 11 to 12 years. Caro adds that, with an established national electric mobility plan, the investment would be recovered in six or seven years. As is evident, transport service companies would see a refund of their money in less time, since it is estimated that they have an annual route of 80,000 kilometers.

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Taking the latter into account, Toyota It places its public relations muscle to encourage electrified mobility with talks about this technology with customers from fleets, universities, institutes and government officials, both Executive and Legislative. In this way, it seeks to accelerate the discussion of the topic.

The strength of hybrid vehicles

With the aim of achieving 100% electric mobility in the future, as is the case in the plans of developed countries in Europe and China, and which is beginning to arise in the region; it is necessary to develop a robust transition technology.

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In Peru, the transition technology to develop this process [de movilidad electrificada] are hybrid vehicles, while we develop the charging infrastructure. Even these aggressive incentives are reached [otorgados a través de un plan nacional]. Because it is not only price, but also convenience for the customer”, points out the representative of Toyota.

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