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The video platform Youtube revealed that Peruvians spend more than 50 minutes a day watching the videos it offers, either on mobile devices or on Smart TVs.

This figure corresponds to June 2022, and to that date it was recorded that more than 12 million Peruvians over the age of 18 connected to the video platform.

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Another important detail is that streaming increased and also the consumption of videos from the television. Thus, more than 5.5 million Peruvians connected to YouTube through their Smart TV.

These data are part of an Ipsos report and were released at the Brandcast, an event for advertisers, artists and content creators.

The study also shows the preferences of Peruvians. On the one hand, 98% of local viewers say that they can find good content and 82% consider that there is unique content.

In addition, Peruvians consider that YouTube is a space where they can find resources for learning. 91% say that it helps them learn something new and 86% agree that it offers intellectually stimulating content.

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