SHEIN is ready to welcome customers between the 11th and 13th of March. The pop-up store was presented to guests this Friday (10th), at an event that brought together digital influencers such as Sthe Matos.
During the period, visitors will have access to an exclusive curation of about nine thousand pieces of women’s, men’s, children’s and plus size clothing from the most varied global trends, which will be available for purchase via debit or credit cards, in a themed environment. inspired by the richness of Bahian culture.
The establishment has 500m² and is located on the third floor of Shopping da Bahia. Access to the space will only be allowed through a prior and free appointment made on the website. The prices of the products cost between R$ 13 and R$ 100. See the video below:
See the inside of the SHEIN store that will open in Salvador#ibahia #savior pic.twitter.com/FYinJL0aV0
— iBahia (@iBahia) March 11, 2023
Felipe Feistler, general manager of Shein in Brazil, reinforced in an interview with iBahia that the brand being in Salvador is “a brilliant idea”.
“Salvador is huge, vibrant, culturally rich, internationally known. It is the first time that we have stepped outside the Rio de Janeiro – São Paulo axis, taking this experience to other regions. Bahia has a very unique culture. We want people to feel at home. We were able to express well what the Shein store is with the local culture,” he said.
About the success of the store, Feistler pointed out: “It comes from many factors. We manage to talk very well with the public and we also offer a good price”.
Sthe Mattos, with an eight-year career as a digital influencer, pointed out that being present in campaigns like this show how much she is on the right path.
“For me it is an enormous pleasure to be here today. It means that I am on the right path, finding people’s affection, it is what makes me continue and maintain my work”, he told the iBahia.