Last summer, hip-hop legend Snoop Dogg, now 50, was appointed as the new executive and strategic advisor to iconic label Def Jam Recordings. From that role The Algorithm appeared; not a new solo album by ‘Uncle Snoop’ but a compilation curated by him on which he can be heard on about half of the 25 tracks, with old stoner friends such as Method Man and Wiz Khalifa. Solo he breaks few pots. With solid drums, West Coast synthesizers and a voice sample from our own oeuvre, all the ingredients for a vintage Snoop track seem to be there. However, ‘No Bammer Weed’ is a mixed bag.
More surprising is ‘October London’ with its mix of soul and dancehall. Or ‘Jane Handcock’, who achieved success as a ghostwriter but also has a beautiful voice herself. The Algorithm isn’t going to break the algorithm the way Snoop hopes. But with newbie BLXST and Queen Mary J. Blige on top form, it’s clear; let him flirt with r&b again for his upcoming solo album.
A version of this article also appeared in NRC in the morning of November 25, 2021