While e Michy Batshuayi was going to score the only goal of the meeting, more than a million Belgians were present in front of their TV set for the meeting between Belgium and Canada at the 2022 World Cup. market share of 69.89%. The Belgian channel also broke the audience record for a sports competition on Auvio with 379,000 live views.
About fifty thousand Belgians preferred TF1 (4.94% market share) for a total of 5.4 million viewers ahead of the French channel.
Boycott or no boycott?
If we compare with the last World Cup in Russia, we notice that the figures are almost the same since 1.4 million Belgians had followed the match against Panama won 3-0 (if we add auvio to the average number, it is a perfect equality). Can we therefore really speak of a boycott? No way. The French channel TF1 even made its audience record for the whole year during the match between the French national team and Australia, since 12.5 million viewers in total were able to see Giroud score a double in the big victory of the Blues. This figure is also almost similar to that of the last world which was 12.6 million.