Fans will be able to drink alcoholic beer only in fan zones in Doha. The decision calls into question FIFA’s multi-million dollar sponsorship deal with Budweiser Brewing Company.
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The Qatari authorities have decided to ban the sale of alcoholic beer in stadiums during the upcoming 2022 FIFA World Cup. This information from the New York Times confirmed representative of the organizing committee of the tournament.
He asked not to be named because he is not authorized to speak to the media. The organizing committee of the tournament is now preparing an official announcement on the ban on the sale of beer.
FIFA has a $75 million sponsorship deal with the Budweiser brewing company. It is noted that such a decision by the Qatari authorities could put it in jeopardy.
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The day before The Times reportedthat the royal family of Qatar demanded from FIFA a complete ban on the sale of alcohol in the stadiums of the tournament, which came as a complete surprise to the organization. It was noted that earlier FIFA had already made concessions to the organizers of the tournament by moving beer kiosks to less visible places in the stadiums.
Before the restrictions, beer was expected to be sold in stadiums for about $14 a can. As before informed The Guardian was supposed to set a limit of four drinks per order to try to limit drunkenness.
For now, the beer is expected to be available to fans in Doha fan zones. The same thing happened when the country hosted the Club World Cup in 2019. It is also noted that alcoholic beer will be available in the VIP boxes at the stadiums.
According to the laws of Qatar, the drinking of alcoholic beverages in public places is prohibited in the country. Also under the ban is the independent importation of alcoholic beverages into the country.
The final stage of the 2022 World Cup will be held from November 20 to December 18 at eight stadiums in five cities (Doha, Lusail, Al-Khaur, El-Wakra and Er Rayyan).