Not even ten million viewers wanted to see the DFB start.
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Of: Korbinian Kothny

Germany is not yet in World Cup fever. Even the opening game of the German national team does not provide the hoped-for quota breakthrough.

Update from November 24, 10:53 am: The quota disaster for ARD and ZDF at the 2022 World Cup in Qatar continues. Although the first recorded a new viewer record for the 2022 World Cup with 9.23 million viewers at the start of the World Cup by the German national team against Japan, it had to accept a significant loss compared to 2018.

Not even ten million viewers wanted to see the DFB start. © IMAGO/Dmitry Golubovich

In Russia, not a single group game stayed below the 25 million spectator mark. In 2022, not a single game saw more than ten million people. After all, the market share at the DFB start was still 59.7 percent.

First report from November 22nd: Despite the ongoing protests from all over the world, the time has come. the World Cup 2022 in Qatar got its start on Sunday. host Qatar suffered a 2-0 defeat against Ecuador in their opening game. However, enthusiasm for the World Cup in Germany is still limited. This shows the rating of the World Cup opening game.

World Cup 2022
November 20 – December 18
Eight Stadiums
64 games

Ratings for the opening game of the World Cup are historically poor

On average, 6.21 million viewers on ZDF followed the host’s defeat at the start. More than ten million people watched the opening game between Russia and Saudi Arabia at the 2018 World Cup. The market share was also significantly higher back then.

So far, the World Cup fever has not come to Germany.
So far, the World Cup fever has not come to Germany. © IMAGO/Mike Egerton

This was 28.2 percent on Sunday, in 2018 the market share was 52 percent, although the World Cup kicked off on Thursday. In general, the opening of the World Cup in Qatar compares poorly to previous World Cup finals. At the 2006 home World Cup, 20.06 million people watched the opening game against Costa Rica.

Spectators prefer to watch Tatort as the opening game

At least 8.68 million viewers turned on the television at the 2010 World Cup in South Africa. A similar dream rate as in 2006 was also at the 2014 World Cup in Brazil. The opening game against Croatia was watched by 15.87 million people, even though the game didn’t kick off until 10 p.m.CET.

Even the Tatort “Katz und Maus” achieved a higher rating than the opening game on Sunday with 9.25 million viewers. The “Dream Ship” on ZDF was only narrowly beaten with 6.14 million prospects.

Germany not yet in World Cup fever

The 8 p.m. game also had to be played on Monday USA vs Wales narrowly beaten on ZDF by the ARD program “Donna Leon – Auf Treu und Faith”. While 4.35 million viewers watched the World Cup game, 4.41 million people preferred to watch the ARD program. (kk)

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