the collaboration with barbie has just been released

The fruit of the collaboration between Balmain and Barbie® is finally available! On the program, pink, NFTs and unisex clothing.

The Balmain house is always at the initiative of daring collaborations. The latest? With the most famous doll on Earth.

Barbie x Balmain, a unisex collaboration with a NFT background

This is not new, Barbie® is a fashion fan. For her 50th birthday in 2009, the greatest couturiers had put together a tailor-made wardrobe. Karl Lagerfeld, Sonia Rykiel, Léonard or even Martin Margiela home had thus reinvented the outfit of the most famous doll in the world. In 2022, it is the Parisian brand Balmain which becomes his favorite shopping address. To break the news, Olivier Rousteing, the brand’s artistic director, used one of his favorite mediums, Instagram.

I am delighted to announce our new Balmain x Barbie collaboration®. This is a dream come true, since I was a child I have always loved Barbie and I feel so proud to be part of the Barbie World “, he commented on his post. On Barbie’s Instagram account®, we learn more about the NFT component of this partnership: “Bringing together the physical and digital worlds in a unique way, this collaboration will introduce three exclusive NTFs, each with a Barbie x Balmain collector available at auction on from January 11Or how to fall back into childhood in style.

© Balmain

In all, this collaboration includes 70 pieces available since January 13, 2022 on the brand’s website and in around fifty multi-brand stores at prices ranging from 195 euros to 29,990 euros. The creations, for the most part pink, take up Balmain’s stylistic codes: the labyrinth print, shoulder pads, signature it bags … All embellished with the Barbie® logo featuring the name of the French luxury brand with its characteristic font. welcome in the Barbie World

What is the history of the Balmain house?

Balmain was born in 1945 when Pierre Balmain, a former workshop of the couturier Lucien Lelong, decides to found his own house. This native of Saint-Jean de Maurienne, where he was born in 1914, was then 31 years old. He has lived in Paris since 1933, the year in which he arrived in the capital to study architecture.

The first Balmain boutique opens its doors just after the Liberation, therefore, rue François Iis in the VIIIth arrondissement of Paris and the inaugural parade took place in October 1945. The style of Pierre Balmain? From volumes studied for elegant pieces and slightly casual. Its range of colors remains classic: black, obviously, with a few touches of green, brown, red and purple. Ahead of his time, the creator is launching a first perfume, Elysee 64/83 in 1946, then Green Wind, and 1947 et Pretty Madame in 1949. The latter was so successful that the couturier paid tribute to him by baptizing his 1952 collection. Rather focused on sewing, he launched into ready-to-wear with a line Anthology which gives pride of place to the new French style. Modern, it sublimates the body of women by putting forward the shoulders, emphasizing the chest and marking the waist. In 1953, Karl Lagerfeld joined the house, as an assistant; he left Balmain in 1962.

What made Balmain so successful?

It was not until the end of the 1950s that Balmain won unparalleled success abroad. The couturier was then sought after by the crowned heads of Europe and elsewhere, such as the queens of Belgium, Denmark or Thailand, but also some of the greatest actresses of the time – Audrey Hepburn, Marlène Dietrich or even Sophia Loren, to name a few.

In 1960, the designer sold the worldwide rights to manufacture and distribute Balmain perfumes to the American cosmetics company Revlon before selling his ready-to-wear house to Léo Gros, a knitwear specialist, in 1977. In 1982 , the luxury label re-enters the world of ready-to-wear with women’s collections at the head Peggy Huynh Kinh; the line will be named Ivory. The same year, Pierre Balmain, iconic designer of the house died. His right-hand man, Erik Mortensen, takes the reins of the brand. But, for lack of success, he was replaced in 1990 by Hervé Pierre. A change of creator that is not enough. The real shift took place in 1992, with the arrival ofOscar de la Renta which breathes new impetus into Balmain. He left his post in 2002. For several years, a series of artistic directors followed one another: Laurent Mercier, Christophe Lebourg, then Christophe Decarnin, formerly of Paco Rabanne. The latter takes the party to revisit the classics of the house which once made its success. The Balmain woman is then modern, glamorous and slightly rock.

Christophe Decarnin was replaced in 2011 by Olivier Rousteing until then responsible for Balmain’s design studio for women’s ready-to-wear collections. At just 25 years old, he will transform the classic image of the house, in particular by linking up collaborations: with H&M or Nike Lab for whom he creates hoodies, sneakers and other sportswear pieces (a partnership that will go even further in 2021, with the creation ofa T-shirt for PSG). In 2016, the house was bought by Mayhoola for Investments LLC, a Qatari investment company that already owns Valentino. Three years later, Balmain made his return (after sixteen years of absence) to the Haute Couture calendar.

Today, under the leadership of Olivier Rousteing, the house managed by Jean-Jacques Guével since 2019 develops lines for men, women and children and offers a varied range of flashy-style pieces: jeans, shoes, T-shirts, from watches, bags, glasses, robes, blazers, but also perfumes (like Miss Balmain). The prolific designer celebrated, in 2021, his 10 years at the head of Balmain with a spectacular event, between parade and festival. Long live Balmain!

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