Western media are sounding the alarm stores and customers because of supply disruptions run the risk of being left without the main New Year's gift - massive sales.

Western media are sounding the alarm stores and customers because of supply disruptions run the risk of being left without the main New Year’s gift – massive sales.

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Western media are sounding the alarm stores and customers because of supply disruptions run the risk of being left without the main New Year’s gift – massive sales. This consumer rush usually begins on Black Friday, the last working day of November, when retail chains announce huge discounts in honor of the upcoming holidays, and gambling customers sweep away goods that have fallen in price. As a result, everyone is happy: the average person successfully drops the annual bonus on some sale iPhone, and the seller makes a monthly turnover in a couple of days.

In recent years, the American tradition of Black Friday has come to Russia as well. But now this consumer boom is in danger of ending before it starts. An energy shortage has begun in Europe. A year and a half ago, oil cost $ 20, now it is $ 80. And natural gas has risen in price by at least five times. Car owners rushed to buy gasoline – and in Britain it is now in short supply. And if there is no fuel, you cannot bring the goods. Especially in small and medium-sized stores without their own warehouses.

“The port of Suffolk handles 40% of Britain’s container imports,” writes the London newspaper The Sun. “Typically, such a shipping container is loaded onto a car and shipped to the customer within five days. But now the term has been doubled.

These huge metal boxes contain not only essential goods, but also, for example, batches of toys brought from Chinese factories. And if this continues, then they will not come to stores either by November 25, or by December 25. That is, children (and not only them) will be left without Christmas gifts, the journalists emphasize.

In general, the British can only sympathize. Even though some of them blame … Moscow for the deficit. He doesn’t want to supply gas to Europe at a price lower than the market price.

But the world has long become global, and if a pandemic of anything broke out somewhere on the edge of the earth, it means that it will soon come to us. Could Russia face the same deficit? This question was answered by Komsomolskaya Pravda candidate of economic sciences Leonid Khazanov.

– In our country, there are no noticeable difficulties with the supply of goods, but there is a gradual rise in the price of food. And in the coming months, prices for them may rise even higher, – the expert explains. – The reason is a whole complex of factors that took place this year. From unfavorable weather conditions, which caused poor harvests in some places, to high prices for pesticides and compound feed, coupled with low rates of harvesting the same crop. As a result, agrarians are trying to shift the increased costs to food enterprises, and those, in turn, to retail chains.

However, according to the expert, the most unpleasant surprises can indeed befall Black Friday or the New Year. The reason is all the same local energy crises in Europe and China. There they faced a shortage of natural gas (in the PRC – also coal). In Europe, this has already led to a further break in technological chains – for example, a decline in the production of nitrogen fertilizers. This really does not affect Russia in any way.

But on the other hand, in China, the authorities in order to fight the energy crisis decided to forcibly shut down enterprises in a variety of industries. No energy consumption – no problem. But the production of most gadgets, including iPhones, is located there, in the Middle Kingdom.

– For several months there has been a shortage of microchips: they are also produced in China and are required for the assembly of high-tech products. Because of this, even our “AvtoVAZ” has already stopped the conveyors. And the chip situation could get worse. Therefore, I admit the possibility of interruptions in the supply of electronic equipment to Russia, which is why the range of smartphones in mobile stores may decrease over the next 2.5 months, – believes Leonid Khazanov.

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