A “Genesis Invitational” logo could be seen by news helicopter crews on the passenger door of the overturned car after the accident shortly after 7am on Tuesday.
The GV80 is the only SUV that is currently sold by the relatively little-known carmaker, which is owned by Korean company Hyundai.
The 2021 Genesis GV80 has a starting price of $50,000 and comes with a 14.5 inch horizontal touchscreen on the centre console.
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It also comes with 10 airbags, a forward-collision warning system, evasive steering technology and an interior camera that warns the driver if they fall asleep.
The 2021 GV80 competes with vehicles like the Jeep Grand Cherokee, Mercedes GLE, BMW X5 and Lincoln Aviator.
It is expected to be the company’s best-selling car in the US by the end of 2021.
And it includes a cruise-control system that can learn the user’s driving style and has an aircraft-style noise cancellation system to dampen road sounds.