“From acceptance of war and corporate greed to the illusion that men are superior to women, we have all accepted societal norms that subconsciously lead us to believe that acts such as those performed by Joe Goldberg are alluring and come from a place of power and love,” Johnson continued.
Thus, viewers would ignore Joe Goldberg’s inhumane behavior and instead focus on the “acts that make Joe seem affectionate, like he genuinely cares about the women he is dating.” That would primarily refer to the killing of Joe Goldberg’s girlfriend Guinevere Beck from the first season of “You”. He killed all the “obstacles” or people to have Beck for himself. “When that didn’t work out, he also killed the woman.”